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All Journal Jurnal Manajemen Journal of Innovative and Creativity
Eteh Resa Asyifa
Universitas Swadaya Gunung Jati
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Literasi Digital, Pelatihan Online, dan Kepuasan Kerja terhadap Produktivitas Karyawan di Startup Digital Diana Nopiar Fitriani; Diana Putri; Intan Kharisma Dewi; Eteh Resa Asyifa
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.7589

Abstract

The increasingly rapid development of technology has had a significant impact on work systems and patterns, especially in digital startup-based companies. Employees in digital startup companies are required to have adequate digital skills to be able to adapt to internetbased technology, virtual work systems, and various digital platforms used as productivity tools. This study aims to determine the effect of digital literacy, online training, and job satisfaction on employee productivity in digital startups. The research method used is a quantitative method with an associative approach. The sample size in this study was 30 respondents who were digital startup employees. Data collection was carried out using a questionnaire based on the indicators of each research variable. The research instrument was first tested through validity and reliability tests before being distributed to all respondents. Data analysis used the classical assumption test, multiple regression test, determination coefficient test, F test (ANOVA), and t test (coefficient). The results of the study indicate that digital literacy, online training, and job satisfaction have a positive and significant effect on employee productivity. This means that the higher the digital literacy, the more effective the online training received, and the better the level of employee job satisfaction, the higher the employee productivity in digital startup companies. This research is expected to serve as a reference for companies in improving digital competence and work well-being to support employee productivity.
Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Konsumen Shopee Bunga Citra Lestari; Bainun Maulana Assyaf; Reda Ebadi Qamar; Khilwah ‘Ainizzahwa; Eteh Resa Asyifa
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7437

Abstract

Consumer satisfaction is defined as a feeling of pleasure or disappointment that arises from a comparison between the performance of products and services received and prior expectations. This research employs a quantitative approach with an associative method to examine the relationships and influences among variables. Primary data were collected through an online questionnaire using a Likert scale distributed to Shopee users. Data analysis was conducted using multiple linear regression with the assistance of SPSS software, preceded by validity and reliability tests as well as classical assumption tests, and followed by t-tests and an F-test. The results indicate that all research instruments are valid and reliable, and the regression model meets the assumptions of normality and absence of multicollinearity. Partially, both product quality and service quality have a positive and significant effect on consumer satisfaction. Simultaneously, product quality and service quality also have a significant effect on consumer satisfaction. Furthermore, the findings reveal that service quality has a more dominant influence than product quality. These results suggest that improving product quality and, in particular, service quality is crucial for enhancing consumer satisfaction and creating a positive shopping experience on e-commerce platforms.
Co-Authors Bainun Maulana Assyaf Bunga Citra Lestari Diana Nopiar Fitriani Diana Putri Intan Kharisma Dewi Khilwah ‘Ainizzahwa Reda Ebadi Qamar