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All Journal Journal of Innovative and Creativity Journal of Society and Development
Suryono Suryono
Universitas Islam Negeri Raden Mas Said Surakarta
Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Manajemen Kelas Khusus Olahraga Untuk Branding Madrasah Tsanawiyah Negeri 6 Sragen Suryono Suryono; Baidi Baidi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The purpose of this study is to examine the sports class management strategy at MTsN 6 Sragen and its impact on the image of the madrasah. The establishment of dedicated sports classes in educational institutions in Indonesia, including religious-based schools, is a relevant innovation for optimizing student potential, both in academic and non-academic areas. Using a qualitative approach and case study method, this study collected data through in-depth interviews with various stakeholders, such as the madrasah principal, program coordinator, sports teachers, and students. The results identified four main themes: (1) sports class management as a form of educational innovation, (2) the role of sports in character building and the image of the madrasah, and (3) challenges faced in implementing sports classes, and (4) contributions within the community to strengthen madrasa branding. Despite various obstacles, such as limited facilities and budget, sports classes have great potential to contribute to improving the image of madrasas and developing student character. This study also highlights the importance of support from internal stakeholders and the external community in ensuring the successful management of sports classes and enhancing the reputation of madrasas. The findings of this study provide an overview of the importance of integrating sports into educational strategies and its impact on comprehensive student character development, which in turn can strengthen the positive image of the institution.
MANAJEMEN KELAS KHUSUS OLAHRAGA UNTUK BRANDING MTs NEGERI 6 SRAGEN: Integrasi Inovasi Olahraga dalam Branding Sekolah: Mendorong Pengembangan Karakter dan Citra Lembaga pada Pendidikan Berbasis Agama Suryono Suryono; Baidi Baidi
jsd: Journal of Society and Development Vol 6 No 1 (2026)
Publisher : CV. Media Publikasi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v6i1.328

Abstract

In an increasingly competitive educational landscape, sports is no longer merely a supplementary physical activity but a strategic instrument capable of transforming a school's identity and appeal. The penetration of interest-based innovations, such as specialized sports classes, has become a primary catalyst in building the unique reputation of religious-based educational institutions. This study aims to examine sports class management strategies in a madrasah and their impact on institutional branding. Adopting a qualitative case study approach, data were gathered through in-depth interviews with the madrasah principal, program coordinator, sports teachers, and students. The results identified four main themes: (1) sports class management as educational innovation, (2) the role of sports in character building, (3) implementation challenges, and (4) community contributions in strengthening branding. The findings indicate that sports integration effectively facilitates comprehensive character development while reinforcing the madrasah’s position as a progressive institution. Synergistic stakeholder support is a crucial factor in ensuring program sustainability and reputation enhancement. This research theoretically expands the educational management paradigm by integrating the sociology of sports into school marketing strategies. Practically, it formulates a specialized class management model that other madrasahs can adopt to optimize local resources, creating a strong differentiation value within the currently saturated educational market.
Co-Authors Baidi