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Pengembangan UMKM Melalui Digital Marketing di Kelurahan Karya Jaya II Kecamatan Kertapati Kota Palembang Vivi Usmayanti; Meita Rahmawati; Christian Damar Sagara Sitepu; Fardinant Adhitama; Halia Butra Aini
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rp2tzv57

Abstract

Keterbatasan akses informasi dan teknologi menjadi salah satu kendala utama yang dihadapi pelaku UMKM dalam mengembangkan usahanya. Menyikapi hal tersebut, kegiatan pengabdian kepada masyarakat dilaksanakan di TPA Karya Jaya II dengan fokus pada pelatihan penggunaan Digital Marketing bagi pelaku UMKM. Metode pelaksanaan meliputi penyuluhan, pelatihan praktis, dan pendampingan langsung terkait strategi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam memanfaatkan platform digital untuk mendukung aktivitas bisnis mereka. Peserta menunjukkan antusiasme tinggi, yang tercermin dari partisipasi aktif dan minat dalam mengimplementasikan materi pelatihan ke dalam praktik usaha. Kegiatan ini berhasil menumbuhkan rasa percaya diri pelaku UMKM dalam menghadapi tantangan pasar digital. Program ini menjadi langkah awal dalam mendukung transformasi digital UMKM dan diharapkan mampu berkontribusi terhadap peningkatan omzet serta kemajuan ekonomi lokal di kawasan TPA Karya Jaya II.
The Relationship between U.S. Quantitative Easing Policy, Interest Rate Spread, and Control of Corruption on Short-Term Debt in Developing ASIAN Countries Muhammad Vicky Riandi; Alghifari Mahdi Igamo; Liliana Liliana; Halia Butra Aini
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp412-423

Abstract

This study examines the impact of U.S. Quantitative Easing (QE), Interest Rate Spread, and Control of Corruption on Short-Term Debt in developing Asian countries. Using panel data from Indonesia, Thailand, the Philippines, Vietnam, and China from 2000 to 2022, the analysis employs a Random Effect Model (REM) approach. The findings reveal that U.S. QE has a positive and significant impact, indicating that increased global liquidity encourages short-term borrowing in these economies. Conversely, Interest Rate Spread negatively affects short-term debt, suggesting that higher spreads reduce reliance on external short-term financing. Additionally, stronger Control of Corruption is associated with lower short-term debt levels, highlighting the role of governance in reducing financial vulnerabilities. These results underscore the importance of maintaining prudent monetary and fiscal policies to manage external debt risks. Policymakers should strengthen governance frameworks, ensure balanced interest rate policies, and develop strategies to mitigate risks from external financial shocks. By improving institutional quality and promoting long-term financing stability, developing Asian economies can enhance financial resilience and reduce excessive reliance on volatile short-term debt.