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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Annisa Anindya Eka Putri
STIE Madani Balikpapan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemasaran Digital dan Pre-Order melalui Instagram, Marketplace, dan WhatsApp Business UMKM Dapur Qayla Kelurahan Margomulyo Annisa Anindya Eka Putri; Afni Dwi Febrianti Habibah; Tiara Anggreini Amanda; Putri Julianti; Endah Puspita Sari; Mira Suradi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8zy6s552

Abstract

This project enhanced digital visibility, established a structured pre-order workflow, and built practical content-creation capacity for micro and small enterprises (UMKM) through a blended approach of on-site assistance and targeted digital interventions. Methods combined needs assessment, identity and packaging redesign, provision of physical display assets, activation and optimization of Instagram Business and marketplace listings, creation of a consolidated Linktree to WhatsApp and Google Maps, and hands-on training in Canva and AI-assisted photo editing, culminating in a one-day seminar and workshop. Monitoring for the August–October period recorded 4,147 Instagram impressions and active participation by 17 local UMKM operators in the seminar. Findings indicate measurable gains in online exposure, improved content production efficiency, and strengthened alignment between online promotion and offline credibility. Key outcomes include higher feed consistency, faster content turnaround, and increased user engagement through video route guides and customer testimonials. Constraints included intermittent internet access and the need for ongoing catalog maintenance. The intervention is feasible for replication with adaptations for connectivity and management capacity. Recommended next steps are systematic catalog management training, a concise standard operating procedure for AI and Canva content workflows, and targeted paid-promotion trials to expand reach among non-followers.
Financial Ratio Analysis and Health Level of PT Wijaya Karya (Persero) Tbk Based on Altman Z-Score Annisa Anindya Eka Putri; Resha Maielyana
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 13 No. 1 (2025): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2025
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaemb.v13i1.8560

Abstract

This study employs a quantitative descriptive approach to evaluate the financial performance and health of PT Wijaya Karya (Persero) Tbk. It involves analyzing the company's financial ratios, including profitability, liquidity, activity, and solvency ratios, using the financial statements available on the IDX website from 2020-2023. The company's health is assessed using the four-variable version of the Altman Z-Score method. The results indicate a declining trend in liquidity ratios, suggesting a reduced ability to meet short-term obligations. Fluctuations in solvency ratios imply increased risk or development through higher borrowing. Activity ratios reflect an overall increase, but with fluctuations in fixed asset utilization and collection efficiency. Profitability ratios demonstrate a downward trend over time. According to the Altman Z-Score analysis, the company faces a high risk of bankruptcy due to its vulnerable health level, necessitating immediate action to address this critical issue.
Co-Authors Afni Dwi Febrianti Habibah Endah Puspita Sari Mira Suradi Putri Julianti Resha Maielyana Tiara Anggreini Amanda