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All Journal SWAGATI: Journal of Community Service Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Mira Suradi
STIE Madani Balikpapan
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemasaran Digital dan Pre-Order melalui Instagram, Marketplace, dan WhatsApp Business UMKM Dapur Qayla Kelurahan Margomulyo Annisa Anindya Eka Putri; Afni Dwi Febrianti Habibah; Tiara Anggreini Amanda; Putri Julianti; Endah Puspita Sari; Mira Suradi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8zy6s552

Abstract

This project enhanced digital visibility, established a structured pre-order workflow, and built practical content-creation capacity for micro and small enterprises (UMKM) through a blended approach of on-site assistance and targeted digital interventions. Methods combined needs assessment, identity and packaging redesign, provision of physical display assets, activation and optimization of Instagram Business and marketplace listings, creation of a consolidated Linktree to WhatsApp and Google Maps, and hands-on training in Canva and AI-assisted photo editing, culminating in a one-day seminar and workshop. Monitoring for the August–October period recorded 4,147 Instagram impressions and active participation by 17 local UMKM operators in the seminar. Findings indicate measurable gains in online exposure, improved content production efficiency, and strengthened alignment between online promotion and offline credibility. Key outcomes include higher feed consistency, faster content turnaround, and increased user engagement through video route guides and customer testimonials. Constraints included intermittent internet access and the need for ongoing catalog maintenance. The intervention is feasible for replication with adaptations for connectivity and management capacity. Recommended next steps are systematic catalog management training, a concise standard operating procedure for AI and Canva content workflows, and targeted paid-promotion trials to expand reach among non-followers.
Pre-Release Preparation for Inmates at Class IIA Balikpapan Prison Through Mardatillah Mardatillah; Novi Satria Jatmiko; Mira Suradi
SWAGATI : Journal of Community Service Vol. 3 No. 3 (2025): November
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i3.2079

Abstract

Psychological rights are one of the rights held by inmates the Class IIA Criminal   Penitentiary Balikpapan, especially for those who will be released in the near future. And having a healthy mental health is an important point in the adjustment of inmates during parole or pure release, this is the point of the purpose of this community service. is to help prepare inmates. The method used is group counseling and individual counseling for 6 months or 1 semester from September to February. The results of this community service are counseling that takes place according to the purpose of this community service, namely preparing inmates for release so that they are more confident and adjust when in prison. The next obstacle is that counselors do not get specific and specific information from families only from inmates and correctional staff whose data is related to personal information. In addition, there are internal activities and events in prison.
Co-Authors Afni Dwi Febrianti Habibah Annisa Anindya Eka Putri Endah Puspita Sari Mardatillah Mardatillah Novi Satria Jatmiko Putri Julianti Tiara Anggreini Amanda