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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) SWAGATI: Journal of Community Service Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Mira Suradi
STIE Madani Balikpapan
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemasaran Digital dan Pre-Order melalui Instagram, Marketplace, dan WhatsApp Business UMKM Dapur Qayla Kelurahan Margomulyo Annisa Anindya Eka Putri; Afni Dwi Febrianti Habibah; Tiara Anggreini Amanda; Putri Julianti; Endah Puspita Sari; Mira Suradi
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/8zy6s552

Abstract

This project enhanced digital visibility, established a structured pre-order workflow, and built practical content-creation capacity for micro and small enterprises (UMKM) through a blended approach of on-site assistance and targeted digital interventions. Methods combined needs assessment, identity and packaging redesign, provision of physical display assets, activation and optimization of Instagram Business and marketplace listings, creation of a consolidated Linktree to WhatsApp and Google Maps, and hands-on training in Canva and AI-assisted photo editing, culminating in a one-day seminar and workshop. Monitoring for the August–October period recorded 4,147 Instagram impressions and active participation by 17 local UMKM operators in the seminar. Findings indicate measurable gains in online exposure, improved content production efficiency, and strengthened alignment between online promotion and offline credibility. Key outcomes include higher feed consistency, faster content turnaround, and increased user engagement through video route guides and customer testimonials. Constraints included intermittent internet access and the need for ongoing catalog maintenance. The intervention is feasible for replication with adaptations for connectivity and management capacity. Recommended next steps are systematic catalog management training, a concise standard operating procedure for AI and Canva content workflows, and targeted paid-promotion trials to expand reach among non-followers.
Pre-Release Preparation for Inmates at Class IIA Balikpapan Prison Through Mardatillah Mardatillah; Novi Satria Jatmiko; Mira Suradi
SWAGATI : Journal of Community Service Vol. 3 No. 3 (2025): November
Publisher : Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/swagati.2025v3i3.2079

Abstract

Psychological rights are one of the rights held by inmates the Class IIA Criminal   Penitentiary Balikpapan, especially for those who will be released in the near future. And having a healthy mental health is an important point in the adjustment of inmates during parole or pure release, this is the point of the purpose of this community service. is to help prepare inmates. The method used is group counseling and individual counseling for 6 months or 1 semester from September to February. The results of this community service are counseling that takes place according to the purpose of this community service, namely preparing inmates for release so that they are more confident and adjust when in prison. The next obstacle is that counselors do not get specific and specific information from families only from inmates and correctional staff whose data is related to personal information. In addition, there are internal activities and events in prison.
Manajemen Sumber Manusia Berkelanjutan: Studi Kasus di Hotel Zurich Balikpapan Mardatillah; M.Adenuddin Alwy; Mira Suradi; Endah Puspita Sari
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 3 (2026): Article Research November 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i3.9763

Abstract

Latar belakang: Penelitian ini dilatar belakangi oleh adanya pegawai yang memiliki keluar masuk yang bervariasi tiap tahun dan adanya kemampuan membayar gaji juga tingkat hunian hotel yang naik turun. Penelitian dilakukan dengan tujuan untuk menganalisis manajemen sumber daya manusia berkelanjutan dan mengetahui apa saja kendala dan hambatan yang ditemui di Zurich Hotel Balikpapan., Metode: Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data primer berupa observasi dan wawancara sedangkan data sekunder berupa dokumentasi internal hotel. Teknik analisis data yang digunakan oleh peneliti adalah mereduksi dan melakukan triangulasi atas hasil yang diperoleh., Hasil: Hasil penelitian menunjukkan keseimbangan bekerja dan pribadi yang tidak optimal, dukungan psikologis yang sudah tercapai dan pengembangan sumber daya manusia melalui pelatihan dan pengembangan yang belum optimal Kesimpulan: Manajemen sumber daya manusia berkelanjutan belum berjalan secara optimal dengan ditemukan adanya kendala dan hambatan dalam mencapai hal tersebut. Yakni seperti ketidakpercayaan diri dan motivasi untuk mau dan mampu berkembang. Saran yang peneliti sampaikan agar karyawan memahami visi, misi dan tujuan perusahaan yang ingin dicapai. Terakhir perlu adanya kesinambungan berkelanjutan pelatihan dan pengembangan karyawan yang ada, dengan melakukan pemetaan akan identifikasi kebutuhan sumber daya manusia, kemampuan ketrampilan dan keahlian, bakat yang dimiliki karyawan dengan sistem operasional prosedur yang ingin dicapai. Dan memenuhi jumlah kebutuhan karyawan agar lebih fokus dan maksimal bekerja agar tidak over shift
Co-Authors Afni Dwi Febrianti Habibah Annisa Anindya Eka Putri Endah Puspita Sari M.Adenuddin Alwy Mardatillah Mardatillah Mardatillah Novi Satria Jatmiko Putri Julianti Tiara Anggreini Amanda