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All Journal Gondang: Jurnal Seni dan Budaya Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Nur Rahmat Ardi Candra Dwi Atmaja
Institut Seni Indonesia Surakarta
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pemberdayaan Kinerja Museum Melalui Kegiatan Seni dalam Mendukung Branding Museum dan Galeri Seni SBY*Ani Nur Rahmat Ardi Candra Dwi Atmaja; Fawarti Gendra Nata Utami
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/p70rj696

Abstract

The creative economy sector is increasingly gaining public interest as a primary source of livelihood. This is evidenced by the proliferation of creative products marketed through digital platforms. The integration of the Creative Economy Agency into the Ministry of Tourism and Creative Economy demonstrates the government's ongoing commitment to making this sector a strategic priority. Museums function as information centers equivalent to libraries, storing and presenting knowledge through their collections, thus serving a dual role: tourist destinations and educational spaces. Both serve parallel functions as sources of information, documentation tools, scientific research facilities, and carry out classification, inventory, and preservation processes, despite fundamental differences behind these similarities. Promotional strategies have now evolved beyond print media, utilizing audio, visual, and audiovisual formats, particularly through social media, to the creation of various forms of arts activities. The SBY*ANI Museum and Gallery are currently optimizing social media as a promotional or branding instrument to increase the number of public visits to the museum. The development of creative and innovative models or forms of arts activities that can continue to emerge and be present sustainably is crucial. The SBYANI Museum and Gallery have strategic potential as a vehicle for history and arts education in Indonesia. However, amidst the digital transformation, this institution faces complex challenges: low appeal to the younger generation and weak branding in the public sphere. Through a community service program, this initiative is designed to revitalize the museum through a series of arts activities. These activities include contemporary art exhibitions, multidisciplinary performances, and collaborations with creative communities.  
Artistic Research in the Process of Documentary Filmmaking Semua Pasti Bertuan M. Kisra Anusyirwan; Citra Dewi Utami; Nur Rahmat Ardi Candra Dwi Atmaja
Gondang: Jurnal Seni dan Budaya Vol. 9 No. 2 (2025): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v9i2.65591

Abstract

Documentary filmmaking serves as a potent medium for both social advocacy and artistic expression, particularly when highlighting environmental urgencies. This study investigates the implementation of artistic research in the creation process of the documentary film Semua Pasti Bertuan, which addresses the critical issue of plastic waste management. Artistic research provides a systematic framework ensuring that every cinematic element is constructed based on deep findings and critical reflections conducted throughout the production process. This comprehensive approach effectively bridges the gap between conceptual theory and practical execution across all production phases. In the pre-production phase, ideas were developed through rigorous direct observation of the environment and by scouting subjects suitable for the theme to ensure strong narrative relevance. The production phase executed a participatory documentary approach, significantly employing the Informal Conversational Interview Method using Direct Recording Techniques on Subjects Engaged in Activities, alongside planned camera movement techniques to maintain visual authenticity. This specific interview technique was essential for capturing spontaneous, genuine responses without disrupting the subjects' daily routines. Furthermore, in the post-production phase, background music selection, Lower Third Placement Strategy, and the utilization of project documentation served as strategic narrative tools to strengthen the film's message delivery and emotional impact. The results indicate that artistic research plays a pivotal role in enriching the filmmaker's understanding before making creative decisions. Ultimately, this study concludes that integrating a structured artistic research methodology enables a more profound exploration of complex subject matter, resulting in a documentary that is both aesthetically compelling and socially resonant.
Co-Authors Fawarti Gendra Nata Utami M. Kisra Anusyirwan Utami, Citra Dewi