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All Journal Smart International Management Journal (SIMJ)
Ananda Fitriani Dewi Nanda
UNIVERSITAS POTENSI UTAMA
Decision Sciences, Operations Research & Management

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The Influence of Compensation, Job Satisfaction, and Job Performance on Employee Performance at the Polonia Medan Pratama Tax Office Ananda Fitriani Dewi Nanda; Purwita Sari
Smart International Management Journal Vol 1 No 2 (2024): June 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v1i2.34

Abstract

This study aims to determine the effect of compensation, job satisfaction and work ability partially and simultaneously on the performance of employees work in the Kantor Pelayanan Pajak Pratama Medan Polonia with population of 95 people, and a study sample. of 93 people. The data analysis technique used is multiple regression analysis using the IMB Statistics computer program for Product and Service Solution (SPSS) version 24. Based on the analysis results obtained compensation have a positive and significant effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Polonia, this is supported by the results of t count analysis > t-table (2,938 > 1,987) at n = 93 at 95% significance level. Job satisfaction has a not effect on the performance of employees work of the Primary Tax Service Office of Medan Polonia, this is supported by an analysis of t count > ttable (2,128 > 1,987) at n = 93 at 95% significance level. Work ability has a effect on the performance of employees work of the Kantor Pelayanan Pajak Pratama Medan Polonia, this is supported by an analysis of t count >-table (3,335 > 1,987) at n = 93 with a significant level of 95%.Value of F-count > F table (16,396 > 2,71)This states that together (multiple) there are positive and significant effects of compensation, job satisfaction and work ability on the performance of employees work of employees of the Kantor Pelayanan Pajak Pratama Medan Polonia. Keywords : Compensation, job satisfaction and work ability and performance ofemployees work
Analysis Of Marketing Mix Strategies In Creating Purchase Interest Among Consumers Of Bah Butong Tea From PTPN IV Ananda Fitriani Dewi Nanda; Siti Nurfadilla Nst; Tika Nirmala Sari; Ratih Anggraini
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.53

Abstract

This study aims to discover the implementation of the 7P marketing mix strategy by PT Perkebunan Nusantara IV Unit Bah Butong which released a new product to enter the retail market in Indonesia. The product is a black tea with the brand name “Teh Butong”. The tea produced is categorized as powdered tea and teabags with premium and regular quality. This study uses qualitative methods with data collection using interviews and observation techniques of PTPN IV employees that are responsible for the teh Butong product. The results of the study showed the importance of implementing the 7P marketing mix strategy as an effective way to obtain the consumers. This study also explained how PTPN IV's efforts in maximizing the marketing activities of its new tea products by utilizing the 7P marketing mix strategy as an effort to increase sales to achieve the targets of the company.
Co-Authors Purwita Sari Ratih Anggraini Siti Nurfadilla Nst Tika Nirmala Sari