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Optimization of Digital Applications for Creative Content Creation in Digital Marketing as A Smart Village Development Aida Fitrianah Zen
Community Research and Application Journal (CRAJ) Vol. 1 No. 2 (2025): June
Publisher : Konsorsium Pengetahuan Innoscientia (KOPINNOS)

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Abstract

The advancement of digital technology offers villages opportunities to adopt the Smart Village concept through digital marketing strategies. This study examines the optimization of digital applications for creating creative content to enhance the village's attractiveness and visibility. The method employed is Community-Based Participatory Research (CBPR), with a case study conducted in a village implementing digital marketing. The findings indicate that applications such as Canva, CapCut, and Shopee can improve content quality, expand promotional reach, and attract tourists and investors. However, challenges such as digital literacy and internet access remain significant obstacles. The proposed solutions include training and mentoring programs for village communities to help them use technology optimally. Therefore, optimizing digital applications in creative content creation can serve as an innovative strategy to strengthen the Smart Village ecosystem and enhance village competitiveness in the digital era.
The Role of Translanguaging in Enhancing EFL Students Niswtuz Zahro Niswa; Aida Fitrianah Zen
JETS: Journal of English Teaching Strategies Vol. 4 No. 2 (2025): JETS 2025 Vol 4 (2)
Publisher : JETS, English Department of University of Uluwiyah Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47759/23qhs994

Abstract

Writing is widely recognized as one of the most cognitively demanding skills in English as a Foreign Language (EFL) learning because it requires learners to simultaneously generate ideas, organize information, and produce linguistically accurate texts. Traditional English-only instructional approaches often discourage the use of learners' first language (L1), despite increasing evidence that multilingual resources can facilitate the writing process. This study aims to synthesize empirical evidence on the implementation of translanguaging in EFL writing instruction and examine its contribution to students' writing competence. A Systematic Literature Review (SLR) was conducted following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA 2020) framework. Relevant studies were identified through searches in Scopus, Web of Science, ERIC, and Google Scholar using predefined search strings related to translanguaging and EFL writing. Eligible studies were selected based on predetermined inclusion and exclusion criteria and subsequently analyzed using thematic analysis. The synthesis revealed five major themes: (1) translanguaging as cognitive scaffolding, (2) enhancement of writing quality, (3) collaborative learning and peer interaction, (4) teacher mediation and instructional support, and (5) challenges in classroom implementation. Across the reviewed studies, translanguaging consistently supported idea generation, reduced cognitive load, increased learners' confidence, strengthened collaborative writing practices, and improved overall writing performance. Nevertheless, institutional monolingual policies, teachers' beliefs, and assessment practices remain significant barriers to its implementation. The review suggests that translanguaging should be recognized as an evidence-based pedagogical approach that enables multilingual learners to mobilize their complete linguistic repertoire during writing while maintaining English as the target language for final written production. These findings provide important implications for language teachers, curriculum developers, and policymakers seeking to create more inclusive and effective EFL writing instruction.