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All Journal Jurnal Administrasi Terapan
Anthoneta Telsy Waelauruw
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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STRATEGI PENGEMBANGAN OBJEK WISATA KOLAM AIR PANAS NEGERI TULEHU KABUPATEN MALUKU TENGAH Anthoneta Telsy Waelauruw; Gilbert Alvin Rumalatu
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1817

Abstract

This study aims to develop a Tourism Object Development Strategy for the Hot Springs of Tulehu State, Central Maluku Regency. This research uses descriptive qualitative research with survey methods. Collecting data using observation, interviews and questionnaires. With the SWOT analysis technique, namely Strengths, Weaknes, Opportunities, Threats. The results of the study show that Tulehu has strengths in terms of exploiting existing natural resources, namely the Tulehu Hot Springs Tourism Object. While the weaknesses are in terms of inadequate infrastructure, lack of budget and the condition of human resources who are inexperienced managers for increasing the Tulehu State Hot Springs Tourism Object. The opportunity for the Tulehu State Hot Springs Tourism Object is to open jobs for the surrounding community. The lack of facilities and infrastructure is a threat so that it affects visiting tourists and the surrounding community will lose jobs. The suggestions for this research are: (1) Utilizing natural resources optimally, (2) Submitting a budget and working with the Department of Tourism, Youth and Sports, (3) Providing jobs for the community around the Tulehu National Hot Springs Tourism Object, (4) Improving Facilities that are not optimal. Keywords: Strategy, Tourism Object
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pengguna Jasa Penyeberangan Rute Waipirit-Hunimua Nizwar Nizwar; Carla Tousalwa; Anthoneta Telsy Waelauruw
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2524

Abstract

This study aims to determine the effect of service quality on passenger satisfaction using the ferry service route Waipirit- Hunimua. This research was conducted against the background of the importance of maintaining consumer loyalty by providing satisfaction to them through quality services. This research is quantitative research with simple linear regression technique. Collecting data using a questionnaire distributed to 100 respondents. Data processing is carried out with the help of SPSS 22 software. From the research that has been done, it can be concluded that there is a positive influence of service quality on passenger satisfaction using the ferry service for route Waipirit-Hunimua. The contribution of service quality to passenger satisfaction is 84.5% while the remaining 15.5% is influenced by other variables not examined in this study. The regression equation obtained is consumer satisfaction = 6.434+0.204 (Service Quality) Keywords : Influence, Service Quality, Passenger Satisfaction
Evaluasi Efektivitas Strategi Destination Branding Terhadap Citra Destinasi dan Keputusan Pembelian Paket Wisata: (Studi Komparatif Destinasi Wisata Alam vs Wisata Buatan Menggunakan Analisis Regresi Berganda) Anthoneta Telsy Waelauruw; Evandro Adolf Manuputty
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3397

Abstract

The global tourism industry faces significant transformation in the digitalization era, where destination branding strategies become crucial instruments for building competitive tourism destination positioning. This phenomenon creates urgency to understand the effectiveness of specific branding approaches between natural and artificial tourism destinations. This research aims to analyze the effectiveness of destination branding strategies in forming destination image, evaluate the influence of destination image on tour package purchase decisions, and compare variable relationships in both destination types. The study employs a quantitative approach with comparative study design involving 25 respondents (13 natural tourism, 12 artificial tourism) through structured questionnaires using Likert scale 1-5 and multiple regression analysis using SPSS. Results show relatively equal branding strategy effectiveness with scores of 3.01 (natural tourism) and 2.97 (artificial tourism). Natural tourism destinations excel in brand communication (3.23), while artificial tourism is stronger in brand positioning (3.23) and brand identity (2.96). Paradoxical findings reveal artificial tourism destinations have more positive image (3.05) but lower purchase decisions (2.61) compared to natural tourism (2.81 and 2.69). Correlation analysis shows different patterns with natural destinations showing negative correlation between branding strategy-destination image (-0.378), while artificial tourism correlates positively (0.170). The research concludes the necessity of differentiation approaches in destination branding: natural destinations require organic-community driven strategies, while artificial destinations need structured-technology driven approaches.Keywords: Destination Branding, Destination Image, Multiple Regression, Natural Tourism, Purchase Decision
Co-Authors Carla Tousalwa Gilbert Alvin Rumalatu Manuputty, Evandro Nizwar Nizwar