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All Journal Jurnal Administrasi Terapan
Laura Nunumete
Jurusan Administrasi Niaga, Politeknik Negeri Ambon
Economics, Econometrics & Finance Social Sciences

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Pengaruh Promosi Terhadap Minat Beli Online Pada Marketplace Shopee : (Studi Kasus Pada Anggota AMGPM Ranting Wayame I) Laura Nunumete; Dynne Andriany
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): September
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2128

Abstract

Current developments in information technology have created new business opportunities. The current digital era has colored human life with various conveniences, one of which is the ease with which someone can interact and communicate without the limitations of space and time. The use of internet technology in the economic sector has made people's conventional/traditional shopping culture shift to an online shopping culture. . Currently, the e-commerce business is very popular and has a lot of interest, so companies are competing to create their own online or e-commerce stores to market their products. One of the methods used by producers in the marketing sector to increase product yields is through promotional activities. Promotion is a factor that is expected to increase buying interest. This research aims to determine tehe effect of promotion on buying interest in the shopee marketplace for members of AMGPM Ranting Wayame I. The amount of sample are 77 respondents using probability sampling technique by simple random sampling approach. This research using multiple linear regression analysis method with assist of SPSS 21 software, the regression equation Y= 13,004 + 0,481X. the hypothesis produce 4,842 of t-count with probability 0,000 or (p<0,05). Based on these results, it can be councluded that promotion have positive and significant effect on buying interest in the shopee marketplace for members of AMGPM Ranting Wayame I Keywords : Promotion, Buying Interest
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat Pada Puskesmas Nania Kota Ambon Selfita Shafyra; Zany I. Aunalal; Laura Nunumete
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2547

Abstract

Service Quality is a factor that is expected to increase community satisfaction. This study aims to determine the effect of Service Quality on Community Satisfaction at Nania Health Center, Ambon City. The sample was taken from 100 respondents using a non-probability sampling method with a purposive sampling technique. The method used in this research is a simple linear regression analysis method with SPSS 25 software, the regression obtained is Y= 12.189 + 0.669X Based on these results, it can be concluded that Service Quality has a positive and significant effect on Community Satisfaction at the Nania Community Health Center, Ambon City.Keywords: Service Quality and Community Satisfaction
Co-Authors Dynne Andriany Selfita Shafyra Zany I. Aunalal