Fauzia Tutupoho
Jurusan Administrasi Niaga, Politeknik Negeri Ambon

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

Pengaruh Fasilitas Kantor Terhadap Efektivitas Kerja Pegawai Pada Kantor Kecamatan Telutih Kabupaten Maluku Tengah Rahma Wati Ilihelu; Fauzia Tutupoho; Chyntia Imelda Tjokro
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2518

Abstract

Office facilities are a factor that influences and increases employee work effectiveness. This research aims to determine the influence of office facilities on employee work effectiveness at the Telutih District Office, Central Maluku Regency. The sample was taken from 32 respondents using the nonprobability sampling formula. The analytical method used in this research is simple linear regression analysis and descriptive analysis with SPSS software, the regression obtained is Y=0.675 + 0.789X, while descriptive analysis shows that office facilities at the Telutih District Office, Central Maluku Regency have an average value of 3 .19 which is interpreted as quite good, and work effectiveness shows that the average value is 3.33 which is interpreted as quite good. The research results show that the termination coefficient value for office facilities which influences employee work effectiveness has a contribution of 96.9% and the remaining 3.1% is influenced by other variables outside the research. Based on these results, it can be concluded that office facilities have a positive and significant effect on the work effectiveness of employees at the Telutih District Office, Central Maluku Regency. Keywords: Office Facilities, Work Effectiveness
Pengaruh Advertising Terhadap Keputusan Tamu Untuk Menginap Di Aston Bogor Hotel And Resort Avian Sapulette; Elisdha Theresia Simanjuntak; Fauzia Tutupoho; Harold Hursepuny
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): MARET
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v3i1.2548

Abstract

Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. Advertising is utilized primarily to attract new guests and serves to build awareness. Advertising is far more specific than marketing; advertising is a function of marketing, and basically encompasses methods of communication with audience designed to produce sales enquiries, and/or improve awareness/perceptions of product/brand/organization. Advertising refers to printed and electronic media that is presented one way or another to market or audience, including packaging, point of sale, brochures and sales literature. Advertising (when properly executed) is the statistically driven and measurable implementation of marketing strategy, via carefully selected communications methods, targeted at predetermined audiences.When all the company’s departments work together to serve the customer’s interests, theresult is integrated marketing. The analytical tools used in the project were: 1) technique statistical analysis Pearson Product Moment Correlation. 2) Statistics coefficient determinant. 3) hypotesis test. The results of calculating the product moment correlation by 0,66 and the coefficient of determinant by 43,56% and according to the t test of the calculation by 14,09 and 2,0 t test table which shows that t calculate > t tabel or 14,09 > 2,0 which means that the hypotesis Ho is rejected and Ha is accepted where there is a significant correlation between the advertising to the guest make decision in choosing Aston Bogor Hotel and Resort. Keywords : Promotion, Advertising, Decision guests, Aston Bogor Hotel and Resort
ANALISIS HUBUNGAN KEPEMIMPINAN TRANSFORMASIONAL, KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP PRODUKTIVITAS KARYAWAN Fauzia Tutupoho
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3413

Abstract

The era of globalization and increasingly fierce business competition requires organizations to optimize employee productivity as a strategic asset in achieving competitive advantage. Previous research shows gaps in the literature regarding the simultaneous relationship mechanisms between transformational leadership, job satisfaction, and organizational commitment to employee productivity in the context of Indonesian organizational culture. This study aims to analyze the influence of transformational leadership, job satisfaction, and organizational commitment on employee productivity, as well as examine the mediating role of job satisfaction and organizational commitment in the relationship between transformational leadership and employee productivity. The study uses a quantitative approach with explanatory research type, involving 35 employee respondents selected through purposive sampling. Data were collected using structured questionnaires with a five-point Likert scale and analyzed using Structural Equation Modeling with Partial Least Square (PLS-SEM) approach through SmartPLS 4.0 software. The structural model explains 63.7% of employee productivity variance. Job satisfaction has the most dominant influence on productivity (β = 0.367, p = 0.004), followed by organizational commitment (β = 0.312, p = 0.015) and transformational leadership (β = 0.284, p = 0.031). Transformational leadership strongly influences job satisfaction (β = 0.621, p < 0.001) and organizational commitment (β = 0.354, p = 0.026). Job satisfaction proves to be a partial mediator with VAF 44.5% in the relationship between transformational leadership and employee productivity. Transformational leadership, job satisfaction, and organizational commitment significantly influence employee productivity. Organizations are recommended to implement comprehensive transformational leadership development programs and focus on improving job satisfaction as the main strategy to enhance sustainable productivity.Keywords: Employee Productivity; Job Satisfaction; Organizational Commitment; Structural Equation Modeling; Transformational Leadership