Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Nandya Dwi Putri
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Aksesoris Otomotif Merek Honda Yang Diproduksi Oleh PT Prima Komponen Indonesia Di Kota Tangerang Selatan Nandya Dwi Putri; Ade Ratna Sari
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i2.9053

Abstract

This study aims to determine the effect of product quality and price on purchasing decisions for Honda brand automotive accessories produced by PT Prima Komponen Indonesia Tanggerang Selatan City. The method used was quantitative with a descriptive approach, with a sample of 1,908 respondents, 95,019 0r 95 of whom were selected. Data analysis techniques in this study included multiple linear regression analysis, validity testing, reliability testing, normality testing, multicollinearity testing, heteroscedasticity testing, and hypothesis testing using t-tests and f-tests. The results of this study indicate that product quality influences purchasing decisions. This can be seen from the t-test, with a calculated t-value > t-table (6.798 > 1.986), reinforced by a significance value of 0.000 < 0.05. Price influences purchasing decisions, this can be seen from the t test with t count > t table or (6.276 > 1.986) this is reinforced by a significance value of 0.000 < 0.05. Product quality and price influence purchasing decisions simultaneously, this can be seen from the results of the F test where the calculated F value > F table (33.155) > 3.100) this is also reinforced by a probability significance value of 0.000 < 0.05.    
Co-Authors Ade Ratna Sari