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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan
Marpaung, Rossy Perwarissa
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH DIGITAL MARKETING TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH (UMKM) DI ERA DIGITAL. Silaban, Yusuf Arnawi; zega, Sepman Teguh; Tambunan, Renhad; Marpaung, Rossy Perwarissa; Rajagukguk, Patricia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.737

Abstract

The development of digital marketing offers numerous opportunities for MSMEs to enhance their business growth. This study aims to analyze the impact of digital marketing on MSME growth today. The method used is a qualitative method, collecting data through interviews and direct observation of MSMEs. The results show that the use of social media and digital platforms can increase brand awareness, boost sales, and expand the market. This program provides digital training, assistance with access to capital, and technical support so that MSMEs can more easily adapt to technological changes. Studies on the impact of the digital economy on MSMEs are increasingly relevant amidst the rapid digital transformation. Research shows that digitalization can increase MSME productivity and operational efficiency, ultimately driving economic growth.
Co-Authors Rajagukguk, Patricia Herpayanti Siagian, Nalom Silaban, Yusuf Arnawi Tambunan, Renhad Zega, Sepman Teguh