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All Journal GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ilmu Sosial dan Politik (JISPOL)
Silaban, Yusuf Arnawi
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemanfaatan Media Sosial Untuk Membentuk Personal Branding Sebagai Bentuk Komunikasi Bisnis Studi Kasus : Shella Saukia (SS) Hutahaean, Linda Sariana; Silaban, Yusuf Arnawi; Sirait, Nathanael; Sinaga, Erlina Tiveen F; Daniel Purba, Pransisko; Kasih Zai, Berkat; Windu Sihombing, Nadya; Sitorus P, Lampola
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3076

Abstract

The development of social media has led people to increasingly use these platforms to build their self-image in modern business. This study aims to analyze how Shella Saukia utilizes social media to build a personal brand that supports her business activities. This research used a qualitative approach with a case study method, analyzing content taught on various digital platforms. The results show that maintaining consistency in content themes, conveying messages clearly, and aligning personal identity and professional image significantly helps strengthen relationships with audiences, increase public trust, and support strategic and sustainable business communication and performance.
PENGARUH DIGITAL MARKETING TERHADAP PERTUMBUHAN USAHA MIKRO KECIL MENENGAH (UMKM) DI ERA DIGITAL. Silaban, Yusuf Arnawi; zega, Sepman Teguh; Tambunan, Renhad; Marpaung, Rossy Perwarissa; Rajagukguk, Patricia Herpayanti; Siagian, Nalom
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 2 (2026): 2026 Februari
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i2.737

Abstract

The development of digital marketing offers numerous opportunities for MSMEs to enhance their business growth. This study aims to analyze the impact of digital marketing on MSME growth today. The method used is a qualitative method, collecting data through interviews and direct observation of MSMEs. The results show that the use of social media and digital platforms can increase brand awareness, boost sales, and expand the market. This program provides digital training, assistance with access to capital, and technical support so that MSMEs can more easily adapt to technological changes. Studies on the impact of the digital economy on MSMEs are increasingly relevant amidst the rapid digital transformation. Research shows that digitalization can increase MSME productivity and operational efficiency, ultimately driving economic growth.
Co-Authors Daniel Purba, Pransisko Hutahaean, Linda Sariana Kasih Zai, Berkat Marpaung, Rossy Perwarissa Rajagukguk, Patricia Herpayanti Siagian, Nalom Sinaga, Erlina Tiveen F Sirait, Nathanael Sitorus P, Lampola Tambunan, Renhad Windu Sihombing, Nadya Zega, Sepman Teguh