Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Management Science and Information Technology (IJMSIT)
Intan Yuniarti Ningsih
Universitas Trisakti
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role Of Trust In The Relationship Between Purchase Intention And Perceived Corporate Social Responsibility In Mobile Shopping Applications Intan Yuniarti Ningsih; Yolanda Masnita; Kurniawati; Alvian Satria Ramadan; I Gede Billy Ambara Putra
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7974

Abstract

Consumer purchasing behavior in mobile shopping applications has been considerably altered by the quick development of e-commerce, which has been greatly impacted by the adoption of Corporate Social Responsibility (CSR) activities. With an emphasis on the mediating function of consumer trust qualities, including kindness and integrity, this study examines the relationship between CSR and purchase intention. The data collected from 316 respondents through an online survey were analyzed quantitatively using Structural Equation Modeling (SEM). The results show that CSR has a favorable and substantial effect on consumer trust, which raises purchase intention. Additionally, it has been demonstrated that trust successfully moderates the relationship between CSR and purchase intention. According to the study's findings, incorporating strong CSR practices is crucial for building consumer involvement and trust, influencing purchase intentions, and giving Indonesian mobile shopping platforms a competitive edge.
The Role of Social Media Influencers in Achieving Sustainable Consumption: A Study on Purchase Intention of Recycled Bottled Drinking Water Intan Yuniarti Ningsih; Ayu Ekasari
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7546

Abstract

Indonesia is currently facing serious challenges in managing plastic waste, particularly from single-use packaging such as bottled drinking water. This issue highlights the need for a shift toward more responsible and sustainable consumption behavior. Several companies have introduced innovations in recycled packaging; however, consumers often remain skeptical of environmental claims. In the digital marketing era, social media influencers play a crucial role in promoting eco-friendly products by enhancing brand awareness, brand image, and perceived value, which ultimately influence purchase intention. Despite this potential, previous studies have reported inconsistent findings on the effectiveness of influencers in encouraging green purchase behavior. This study aims to develop a conceptual model to analyze the effect of social media influencers on purchase intention toward recycled bottled drinking water, incorporating mediating variables (brand awareness, brand image, perceived value) and a moderating variable (green skepticism). This research adopts a quantitative approach using a survey method with 290 respondents as the sample. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM). The results show that Social Media Influencer Endorsement positively influences Purchase Intention directly and indirectly through Brand Image and Perceived Value. Meanwhile, Green Skepticism also moderates the influence of Social Media Influencer Endorsement on Purchase Intention, Brand Awareness, Brand Image, and Perceived Value. However, Brand Awareness does not mediate the influence of Social Media Influencer Endorsement on Purchase Intention.  The findings are expected to provide insights for companies in designing effective marketing strategies using social media influencers to promote sustainable consumption.
Co-Authors Alvian Satria Ramadan Ayu Ekasari I Gede Billy Ambara Putra Kurniawati