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p-Index From 2021 - 2026
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All Journal Journal of Feminism and Gender Studies (JFGS)
Alifia, Jacklyn Meiliana
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Humanities Social Sciences

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“Life in Plastic, but Patriarchy isn’t Fantastic”: Barbie (2023) as a Confrontation of Gender Inequality Alifia, Jacklyn Meiliana; Widjayanti, Ellita Permata; Am, Muhammad Dirgantara Esa Valentino
Journal of Feminism and Gender Studies Vol. 6 No. 1 (2026): Journal of Feminism and Gender Studies
Publisher : Pusat Studi Gender Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jfgs.v6i1.53698

Abstract

This study explores how Barbie (2023), directed by Greta Gerwig, critiques gender inequality and the persistence of patriarchal values through its story and imagery. By applying Laura Mulvey’s concept of the male gaze and Sylvia Walby’s framework of patriarchal structures, the research investigates how the film reconstructs ideas of femininity and masculinity. Using a qualitative descriptive approach, the analysis focuses on dialogue, visual framing, and narrative structure across both Barbie Land and the real world. The findings reveal that the film questions objectification and rigid gender norms, expressing a feminist message that values independence, emotional depth, and self-awareness. This study also highlights how popular cinema can act as a medium for challenging patriarchal narratives and supporting feminist perspectives within mass culture.
Co-Authors Am, Muhammad Dirgantara Esa Valentino Widjayanti, Ellita Permata