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All Journal Jurnal Ilmu Pariwisata Hospitaliti
Agustinus Walansendow
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Social Sciences

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INTEGRASI KEARIFAN LOKAL DAN KUALITAS LAYANAN DALAM PENGEMBANGAN HOSPITALITY BERKELANJUTAN DI HOTEL FOUR POINTS BY SHERATON MANADO Helni Desty Yanice Lagarense; Jeskrispen Lagarense; Agustinus Walansendow
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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This study examines the integration of local wisdom and service quality in the context of sustainable hospitality development at Four Points by Sheraton Manado. A quantitative approach was applied using assumed primary data collected through a survey of hotel guests (n = 120) selected via purposive sampling. A five-point Likert scale questionnaire was employed to assess local wisdom, service quality, and guest satisfaction. Data were analyzed using descriptive statistics and simple linear regression. Findings indicate that the incorporation of local cultural values, Minahasa hospitality, and local product utilization positively and significantly influences guests’ perceptions of service quality. These results confirm that integrating local wisdom not only enhances service quality but also supports sustainable hospitality practices in an international hotel context. This strategy contributes to competitive advantage and authentic guest experiences.
IMPLEMENTASI KULINER TRADISIONAL MINAHASA SEBAGAI UNIQUE SELLING POINT DALAM PENINGKATAN DAYA SAING HOTEL: STUDI KASUS ROGERS HOTEL MANADO Agustinus Walansendow; Bet El Silisna Lagarense; Jeskrispen Lagarense
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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This study examines strategies for utilizing Minahasan traditional cuisine as a unique selling point (USP) to enhance the competitiveness of Rogers Hotel Manado. As a four-star hotel strategically located in the center of Manado City, Rogers Hotel faces intense competition from similar hotels offering standard facilities and services. Minahasan traditional cuisine, rich in flavor and cultural value, possesses significant potential as product differentiation that can create unique experiences for guests. This research employs a qualitative method with a case study approach through in-depth interviews with Rogers Hotel management, executive chef, food and beverage department staff, and hotel guests. Data was also collected through direct observation of kitchen and restaurant operations, as well as documentary studies of menus, marketing strategies, and guest satisfaction data. The findings reveal that Rogers Hotel has integrated Minahasan traditional cuisine through breakfast buffets featuring local specialties, signature dishes in the restaurant, and Minahasan-themed culinary events. This implementation has positively impacted the hotel with a 15% increase in occupancy rate during specific periods, improved guest satisfaction particularly among international tourists, and strengthened brand image as a hotel that promotes local wisdom. Success factors include management commitment, partnerships with local suppliers, chef competency in preparing traditional dishes to international standards, and promotional strategies through social media and collaboration with travel agents. Challenges encountered include taste standardization to maintain authenticity while meeting international guest preferences, continuity of quality ingredient supply, and educating guests about Minahasan culinary philosophy.
Strategi Pengembangan Paket Wisata Bahari Berbasis Kearifan Lokal Di Taman Nasional Bunaken Untuk Meningkatkan Daya Saing Destinasi Sulawesi Utara Bet El Lagarense; Nelson Alexander; Agustinus Walansendow
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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The development of marine tourism in Bunaken National Park holds significant potential in enhancing the competitiveness of North Sulawesi’s tourism destinations. However, challenges such as ecological pressures, limited community involvement, and inadequate integration of local wisdom into tourism packages hinder destination growth. This study aims to formulate strategies for developing marine tourism packages based on local wisdom to enhance destination competitiveness using participatory approaches, community empowerment, and sustainable conservation. A qualitative approach was adopted, including case study analysis and stakeholder interviews (managers, MSMEs, and tourists). Findings suggest that integrating local cultural elements, enhancing human resource capacity, digital marketing strategies, and multi–stakeholder collaboration are essential to improving destination competitiveness. Strategic recommendations are proposed to support more innovative, inclusive, and sustainable tourism package development. The results contribute to policy development for marine tourism in Indonesia’s marine conservation areas.
Analisis Komparatif Metode Simple Moving Average Dan Single Exponential Smoothing Dalam Peramalan Kunjungan Wisatawan Domestik Dan Mancanegara Ke Provinsi Sulawesi Utara Sri Soeyati; Bet El Silisna Lagarense; Agustinus Walansendow
Jurnal Ilmu Pariwisata Vol. 4 No. 2 (2025): Jurnal Ilmu Pariwisata
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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The tourism sector in North Sulawesi Province has experienced significant fluctuations due to the impact of the COVID-19 pandemic since 2020, followed by a recovery phase up to 2025. This condition highlights the importance of accurate forecasting methods to support tourism planning and policy formulation. This study aims to compare the accuracy of two forecasting methods, namely Simple Moving Average (SMA) and Single Exponential Smoothing (SES), in predicting tourist arrivals. The study employs time series data on tourist arrivals obtained from the Central Statistics Agency (BPS) of North Sulawesi Province for the period 2020–2025. The performance of both methods is evaluated using the Mean Absolute Percentage Error (MAPE) as the forecasting accuracy measure. The results indicate that the Single Exponential Smoothing method, with an appropriately selected α parameter, produces lower forecasting errors compared to the Simple Moving Average method. Therefore, SES is considered more suitable for forecasting tourist arrivals in North Sulawesi Province, which is characterized by dynamic and unstable data patterns.
Co-Authors Bet El Lagarense Bet El Silisna Lagarense, Bet El Silisna Helni Desty Yanice Lagarense Jeskrispen Lagarense Nelson Alexander Sri Soeyati