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All Journal Hospitaliti Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Agustinus Walansendow
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMPLEMENTASI KULINER TRADISIONAL MINAHASA SEBAGAI UNIQUE SELLING POINT DALAM PENINGKATAN DAYA SAING HOTEL: STUDI KASUS ROGERS HOTEL MANADO Agustinus Walansendow; Bet El Silisna Lagarense; Jeskrispen Lagarense
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

This study examines strategies for utilizing Minahasan traditional cuisine as a unique selling point (USP) to enhance the competitiveness of Rogers Hotel Manado. As a four-star hotel strategically located in the center of Manado City, Rogers Hotel faces intense competition from similar hotels offering standard facilities and services. Minahasan traditional cuisine, rich in flavor and cultural value, possesses significant potential as product differentiation that can create unique experiences for guests. This research employs a qualitative method with a case study approach through in-depth interviews with Rogers Hotel management, executive chef, food and beverage department staff, and hotel guests. Data was also collected through direct observation of kitchen and restaurant operations, as well as documentary studies of menus, marketing strategies, and guest satisfaction data. The findings reveal that Rogers Hotel has integrated Minahasan traditional cuisine through breakfast buffets featuring local specialties, signature dishes in the restaurant, and Minahasan-themed culinary events. This implementation has positively impacted the hotel with a 15% increase in occupancy rate during specific periods, improved guest satisfaction particularly among international tourists, and strengthened brand image as a hotel that promotes local wisdom. Success factors include management commitment, partnerships with local suppliers, chef competency in preparing traditional dishes to international standards, and promotional strategies through social media and collaboration with travel agents. Challenges encountered include taste standardization to maintain authenticity while meeting international guest preferences, continuity of quality ingredient supply, and educating guests about Minahasan culinary philosophy.
Analisis Disiplin Kerja Karyawan dalam Penerapan Sistem Absensi Online pada PT Adira Dinamika Multi Finance Tbk Regional Pasima Jesica Revalina Tawaris; Agustinus Walansendow; Vekky Supit
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 5 (2026): September: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i5.2771

Abstract

Employee work discipline is a key foundation for organizational performance, yet its implementation at PT. Adira Dinamika Multi Finance Tbk Regional Pasima still faces challenges, including late arrivals, technical disruptions in the online attendance system, limited employee awareness, and underutilized attendance data for performance evaluation. This study aims to determine the level of employee work discipline following the implementation of the online attendance system, analyze its impact on attendance and punctuality, identify the obstacles encountered, and examine how attendance data is used to support performance evaluation. A descriptive qualitative approach was employed, using in-depth interviews, non-participant observation, and literature review as data collection techniques. Data were analyzed using the interactive model of Miles et al.(2020), comprising data reduction, data display, and conclusion drawing/verification, with data validity ensured through credibility, transferability, dependability, and confirmability checks. The findings are expected to provide the company with a clear picture of employee work discipline and serve as a basis for improving future human resource policies.
Co-Authors Bet El Silisna Lagarense Jesica Revalina Tawaris Jeskrispen Lagarense Vekky Supit