Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ)
I Gusti Agung Shadevaningrat
Universitas Pendidikan Nasional
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role Of Environmental Knowledge In Mediating The Influence Of Green Product And Social Media Exposure On Purchase Intention In Denpasar City I Gusti Agung Shadevaningrat; Nyoman Sri Manik Parasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9782

Abstract

This study aims to determine how Environmental Knowledge is able to mediate the influence of Green Product and Social Media Exposure on Purchase Intention on environmentally friendly products in Denpasar City. The sampling technique used is purposive sampling with a total of 160 respondents. This research method uses a quantitative method with data analysis techniques using PLS. From the results of the study it can be concluded that Green Product has a positive and significant effect on Environmental Knowledge, Social Media Exposure has a positive and significant effect on Environmental Knowledge, Green Product has a positive and significant effect on Purchase Intention, Social Media Exposure has a positive and insignificant effect on Purchase Intention, Environmental Knowledge has a positive and significant effect on Purchase Intention, Environmental Knowledge significantly mediates the relationship between Green Product and Purchase Intention, and Environmental Knowledge mediation is not significant on the relationship between Social Media Exposure and Purchase Intention.
Co-Authors Parasari, Nyoman Sri Manik