Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) DEAL: International Journal of Economics and Business
Marcellawati Cecar
Universitas Pelita Bangsa
Decision Sciences, Operations Research & Management

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Membangun Ekonomi Hijau Berbasis UMKM: Peran Mediasi Inovasi Bisnis dalam Implementasi Artificial Intelligence dan Green Technology Dadang Heri Kusumah; Ahmad Gunawan; Widiyanti Widiyanti; Marcellawati Cecar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10183

Abstract

Low operational efficiency and high environmental impact are the main challenges for MSMEs in Indonesia, especially in West Java. The lack of adoption of Artificial Intelligence (AI) and Green Technology exacerbates this condition, even though MSMEs contribute more than 60% to the national GDP and are the largest absorbers of labor. This research aims to examine the role of business innovation as a mediating variable in optimizing AI and Green Technology to improve the sustainability of the green economy in MSMEs. The quantitative approach was used through a survey with a questionnaire to 400 MSME actors in several regions of West Java, including Bekasi, Bandung, and Cirebon. The sampling techniques applied are proportional area random sampling and purposive sampling. The data was analyzed using the Structural Equation Modelling (SEM) method using SmartPLS 3.0 to test the relationships between variables. The results of the research are expected to make a theoretical and practical contribution in accelerating the transformation of MSMEs towards a technology-based green economy, as well as being a reference for stakeholders in formulating sustainable MSME development strategies.
The Influence of Supply Chain Management, Kaizen Culture on Productivity in the Automotive Industry in Cikarang Widiyanti Widiyanti; Siti Yulia Salsa Fahrani; Raden Firyal Fadhlin Camila; Marcellawati Cecar; Siti Adrianti
DEAL: International Journal of Economics and Business Vol. 2 No. 01 (2024): April 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/deal.v2i01.4512

Abstract

In an increasingly competitive industrial environment, companies are required to manage their supply chains effectively while continuously pursuing improvement and innovation. This study aims to analyze the influence of supply chain management and the Kaizen culture on employee productivity. By distributing questionnaires and utilizing Structural Equation Modeling (SEM) for analysis, the research collected data from several automotive companies in Cikarang. The findings reveal that the effective implementation of supply chain management has a positive impact on employee productivity. Furthermore, the Kaizen culture, which emphasizes continuous improvement, also positively influences productivity enhancement. These findings underscore the importance of effective supply chain management and the implementation of a culture of continuous improvement in enhancing employee productivity, thereby maintaining the company's competitiveness in an increasingly challenging industrial landscape.
Membangun Ekonomi Hijau Berbasis UMKM: Peran Mediasi Inovasi Bisnis dalam Implementasi Artificial Intelligence dan Green Technology Dadang Heri Kusumah; Ahmad Gunawan; Widiyanti Widiyanti; Marcellawati Cecar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10183

Abstract

Low operational efficiency and high environmental impact are the main challenges for MSMEs in Indonesia, especially in West Java. The lack of adoption of Artificial Intelligence (AI) and Green Technology exacerbates this condition, even though MSMEs contribute more than 60% to the national GDP and are the largest absorbers of labor. This research aims to examine the role of business innovation as a mediating variable in optimizing AI and Green Technology to improve the sustainability of the green economy in MSMEs. The quantitative approach was used through a survey with a questionnaire to 400 MSME actors in several regions of West Java, including Bekasi, Bandung, and Cirebon. The sampling techniques applied are proportional area random sampling and purposive sampling. The data was analyzed using the Structural Equation Modelling (SEM) method using SmartPLS 3.0 to test the relationships between variables. The results of the research are expected to make a theoretical and practical contribution in accelerating the transformation of MSMEs towards a technology-based green economy, as well as being a reference for stakeholders in formulating sustainable MSME development strategies.
Co-Authors Ahmad Gunawan Dadang Heri Kusumah Raden Firyal Fadhlin Camila Siti Adrianti Siti Yulia Salsa Fahrani Widiyanti Widiyanti