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All Journal International Journal of New Media Technology
Philemon, Hany Alexandra
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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The The Impact of Super Golden Ratio Implementation on User Satisfaction: A Study of Horizontal Scrolling in Bacana User Interface (UI) Design Mahdi, Farizah Farha; Paramita, Andi Jamiati; Zakiyabarsi, Furqan; Philemon, Hany Alexandra; Nainggolan, Rena; Tobing, Fenina Adline Twince
IJNMT (International Journal of New Media Technology) Vol 12 No 2 (2025): Vol 12 No 2 (2025): IJNMT (International Journal of New Media Technology)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ijnmt.v12i2.4599

Abstract

Abstract— Low reading interest in Indonesia (0.001%) demands innovation in digital literacy applications like Bacana. However, Bacana's current interface remains conventional, potentially limiting user satisfaction. This study aims to evaluate the implementation of the Super Golden Ratio (ψ≈1.4656) and horizontal scrolling navigation to enhance aesthetics and user experience. The research method involved instrument testing with high reliability (Cronbach’s α>0.94) and linear regression analysis. The results indicate that all regression assumptions were met, showing no heteroscedasticity or autocorrelation, with a significant linear relationship (p<0.001). Empirical findings prove that the combination of the Super Golden Ratio and horizontal scrolling effectively improves readability, interaction smoothness, and user satisfaction. This study provides a strategic contribution to UI/UX development for literacy applications by utilizing mathematical ratios to achieve better visual harmony and navigational efficiency.
Co-Authors Furqan Zakiyabarsi Mahdi, Farizah Farha Nainggolan, Rena Paramita, Andi Jamiati Tobing, Fenina Adline Twince