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All Journal Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital CHANNEL: Jurnal Komunikasi
Wahyuniarti, Tri
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Wisata Halal di Indonesia: Studi tentang Karakteristik Demografi dan Perilaku Wisatawan Muslim Asing Romadon, Taufik; Manis Tika, Yori; Wahyuniarti, Tri; Noor Intan, Dyah
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 5 No. 1 (2026): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v5i1.1806

Abstract

Wisata halal di Indonesia menjadi salah satu sektor yang berkembang pesat dalam beberapa tahun terakhir, seiring meningkatnya minat wisatawan Muslim dari berbagai negara. Penelitian ini bertujuan untuk mengeksplorasi karakteristik demografi dan perilaku wisatawan Muslim asing yang mengunjungi destinasi halal di Indonesia dalam periode lima tahun terakhir. Data diperoleh melalui survei yang melibatkan 111 responden dari 23 negara. Hasil penelitian menunjukkan bahwa secara demografi, sementara secara perilaku wisatawan. Hasil penelitian ini menunjukkan Berdasarkan hasil penelitian, mayoritas wisatawan asing yang berkunjung ke Indonesia berasal dari negara-negara Asia Tenggara, terutama Malaysia. Mereka cenderung berusia di atas 35 tahun, dengan mayoritas memiliki pendidikan sarjana dan penghasilan di bawah US$ 20.000 per tahun. Perilaku wisatawan menunjukkan bahwa mereka lebih suka menghabiskan kurang dari US$ 5.000 per tahun, memilih wisata alam, dan melakukan kunjungan satu kali setahun atau kurang. Sebagian besar juga mengandalkan aplikasi perjalanan dan media sosial untuk merencanakan perjalanan.
Regional Government PR Synergy in Countering Hoaxes and Enhancing Digital Literacy in Bengkulu: A Phenomenological Study Wahyuniarti, Tri; Putro, Alib Prihantoro; Intan , Dyah Noor
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.1871

Abstract

The spread of hoaxes on digital platforms has become a significant challenge in Indonesia, particularly in Bengkulu Province. This study examines the role of local government public relations, media, and influencers in combating hoaxes and improving digital literacy among the public. Employing a qualitative approach with a phenomenological design, this research explores the collaborative strategies and lived experiences of key stakeholders. Data were collected through in-depth interviews, focus group discussions, and document analysis. The findings highlight the importance of collaboration between the government, media, and influencers in creating effective digital literacy campaigns. The study reveals a critical communication gap, where government PR has not fully optimized the role of influencers as strategic "opinion leaders" to reach younger demographics. While influencers demonstrate high engagement, the absence of standardized ethical guidelines, like those of traditional journalism, poses challenges for information accuracy. Key Challenges identified include low levels of digital literacy, insufficient regulatory frameworks, and the uncontrolled influence of social media actors. The findings underscore that cross-sectoral collaboration is essential for effective digital literacy campaigns, leveraging the emotional proximity of local media and the broad reach of influencers among younger audiences. The study concludes that a robust regulatory framework for influencers, combined with structured and continuous digital literacy programs, is essential to strengthen public resilience against hoaxes. These findings contribute to the development of government PR strategies in navigating the post-truth era at a regional level.
Co-Authors Intan , Dyah Noor Manis Tika, Yori Noor Intan, Dyah Putro, Alib Prihantoro Romadon, Taufik