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All Journal PARETO : Jurnal Ekonomi dan Kebijakan Publik Journal of Digital Marketing and Halal Industry Bima Journal : Business, Management and Accounting Journal Jurnal Pengabdian Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital
Romadon, Taufik
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Impact of Halal Awareness On Intention Toward Halal Tourism: A Study On Generation Z Muslims In Bengkulu Romadon, Taufik; Hendri, Hendri; Parwito, Parwito
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.2.141-150

Abstract

Purpose: Identify the key factors influencing the travel intentions of Generation Z Muslims in Bengkulu to visit halal tourism destinations, using the Theory of Planned Behavior (TPB) model approach. The study targeted Generation Z Muslims residing in Bengkulu Province, with respondents selected through purposive sampling. Results: Indicate that the intention to visit halal tourist destinations is significantly influenced by factors such as attitudes, perceived behavioral control, subjective norms, and halal awareness. All of these independent factors were found to have a positive effect on travel intentions. Findings: Provide valuable insights for stakeholders in the tourism industry, especially in developing halal tourism products and services that cater to the specific preferences and needs of Generation Z Muslims. Originality : While TPB has been used in past studies, applying it to the context of halal tourism for Generation Z Muslims in Bengkulu is unique. The emphasis on halal awareness as a key influencing factor adds an innovative layer to the existing framework. These results can contribute to enhancing the marketing strategies of halal tourism destinations, ensuring their appeal to this demographic group. Conclussions: Attitude, perceived behavioral control, subjective norms, and halal awareness all significantly influence the intention of Generation Z Muslims to visit halal tourism destinations. Type of Paper : Empirical Research Article
Influence of Capital Structure, Profitability, and Liquidity on the Value of Tourism Companies Listed on the Indonesia Stock Exchange (BEI) for the 2020–2024 Period. Wediyanto, Eko; Romadon, Taufik; Putra, Okka Adittio
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.1223

Abstract

This study aims to analyze the effect of capital structure, profitability, and liquidity on the firm value of tourism sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. A quantitative approach was employed using multiple linear regression analysis, based on secondary data from the financial statements of six selected companies. The independent variables in this study include Debt to Equity Ratio (DER), Return on Assets (ROA), and Return on Equity (ROE), while firm value is measured using the Price to Book Value (PBV). The results indicate that DER, ROA, and ROE simultaneously have a significant effect on PBV, with a coefficient of determination (R²) of 0.885. Partially, all three variables also show a significant positive effect, with DER having the strongest influence. These findings suggest that capital structure plays a critical role in enhancing firm value in the tourism sector, followed by profitability. The study offers valuable insights for corporate management and investors in formulating optimal financial strategies.
Kepuasan Wisatawan pada Destinasi Halal di Indonesia: Studi Empiris di Desa Wisata Setanggor, Lombok Tengah Romadon, Taufik; Parwito, Parwito
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i2.1328

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi kepuasan wisatawan pada destinasi wisata halal di Indonesia, dengan mengambil studi empiris di Desa Wisata Setanggor, Lombok Tengah. Variabel yang diteliti meliputi kualitas pelayanan, fasilitas halal, citra destinasi, dan aksesibilitas sebagai prediktor terhadap kepuasan wisatawan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier, berdasarkan data primer yang diperoleh dari 94 responden wisatawan. Hasil analisis menunjukkan bahwa nilai koefisien determinasi (R²) sebesar 0,654, yang mengindikasikan bahwa keempat variabel tersebut secara simultan menjelaskan 65,4% variasi kepuasan wisatawan. Uji parsial (uji t) menunjukkan bahwa kualitas pelayanan, fasilitas halal, dan citra destinasi memiliki pengaruh signifikan terhadap kepuasan wisatawan, sedangkan variabel aksesibilitas tidak menunjukkan pengaruh yang signifikan. Temuan ini menegaskan pentingnya peningkatan kualitas layanan, penyediaan fasilitas halal yang memadai, serta penguatan citra positif destinasi dalam upaya meningkatkan kepuasan wisatawan di destinasi wisata halal.
Penerapan Strategi Pemasaran Digital untuk Pengenalan Produk di Kampung Batik Giriloyo Yogyakarta Romadon, Taufik; Suryani Putri; Suci Handayani; Bakti Sentosa; M.Dedek Hamdalah Putra; Muhammad iqbal
Jurnal Pengabdian Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Bengkulu Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jp.v4i2.1338

Abstract

Batik Giriloyo is known for its high-quality traditional batik products, but it faces challenges in expanding its market reach and increasing brand awareness beyond the local area. This community service project aims to assist Batik Giriloyo in boosting sales and product recognition through the implementation of digital marketing strategies. The project focuses on training artisans to utilize digital platforms such as social media and e-commerce to enhance product visibility. Key activities included workshops on the effective use of social media and content creation, such as product photography and videos. The results of this initiative show that artisans have become more skilled in digital marketing, which has led to greater recognition of Batik Giriloyo products at both local and national levels. This emphasizes the importance of digital literacy for SMEs and demonstrates that effective digital marketing can be a powerful tool for growth. The project establishes a foundation for sustainable digital engagement and better business development.
Exploring Foreign Muslim Tourist Preferences in Halal Tourism: A Study of Indonesia’s Halal Market Romadon, Taufik; Alfansi, Lizar; Darta, Effed; Atjama, Ferry Tema; Parwito, Parwito; Muhammad Eid Balbaa; Guttena, Revanth Kumar
Journal of Digital Marketing and Halal Industry Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.2.27545

Abstract

This study investigates the preferences of foreign Muslim tourists in Indonesia's halal tourism sector, with a particular focus on their expectations regarding halal accommodation, products, destinations, and regulations. This study aims to identify deficiencies in policy implementation, infrastructure development, and international marketing that impede Indonesia's potential as a prominent global halal tourism destination. A qualitative research methodology was employed, incorporating interviews and focus group discussions with seven stakeholders: religious scholars, tourism operators, business owners, and foreign Muslim tourists. Data were analyzed using NVivo 12 and Atlas 7 software to extract key themes and insights. The findings revealed significant inconsistencies in halal certification, infrastructure, and international marketing strategies. Foreign Muslim tourists prioritize halal-certified services, cultural authenticity, and inclusivity. However, the inadequate implementation of halal standards, limited halal-friendly infrastructure, and ineffective international promotion efforts constrain Indonesia's capacity to attract more Muslim travelers. Policy recommendations include the enhancement and standardization of halal certification processes, improvement of halal-friendly infrastructure, and implementation of targeted international marketing campaigns. Strategies to promote inclusivity among non-Muslim tourists have also been proposed to support sustainable growth. This study offers novel perspectives by integrating cultural identity, contemporary tourism approaches, and global expectations. It examines the intersection of faith-based travel and accessibility and presents practical suggestions for establishing Indonesia as a leading destination for halal tourism.
Wisata Halal di Indonesia: Analisis Bibliometrik dan Peluang Penelitian Masa Depan Romadon, Taufik; Parwito, Parwito; Siswantoro, Ariel
PARETO : Jurnal Ekonomi dan Kebijakan Publik Vol. 7 No. 2 (2025): PARETO
Publisher : Fakultas Ekonomi Universitas Prof. Dr. Hazairin, SH. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/hydaer42

Abstract

Penelitian ini bertujuan untuk menganalisis perkembangan penelitian terkait wisata halal di Indonesia menggunakan pendekatan bibliometrik, serta mengidentifikasi peluang penelitian masa depan pada topik wisata halal . Data diambil dari Google Scholar sebanyak 1000 artikel jurnal selama sepuluh tahun terakhir dengan kata kunci “wisata halal Indonesia”. Analisis dilakukan menggunakan perangkat lunak VOSviewer untuk mengevaluasi tren publikasi, kolaborasi antar peneliti, dan klasterisasi kata kunci. Hasil penelitian menunjukkan peningkatan signifikan dalam jumlah publikasi terkait wisata halal di Indonesia selama sepuluh tahun terakhir. Tema utama yang diidentifikasi meliputi citra destinasi halal, religiousity, perilaku wisatawan muslim, dan ekonomi islam. Pola kolaborasi antar peneliti menunjukkan bahwa sebagian besar penelitian masih terfokus pada institusi lokal dengan kolaborasi internasional yang terbatas. Studi ini juga mengungkapkan bahwa peluang penelitian masa depan mencakup inovasi digital dalam pariwisata halal, studi komparatif antara Indonesia dan negara lain, serta eksplorasi perilaku wisatawan Muslim Generasi Z. Rekomendasi ini diharapkan dapat mendorong pengembangan wisata halal secara berkelanjutan di Indonesia, memperkuat posisi Indonesia sebagai destinasi utama wisata halal global, dan memberikan kontribusi signifikan bagi literatur akademik di bidang ini
Co-Authors Alfansi, Lizar Atjama, Ferry Tema Bakti Sentosa Darta, Effed Guttena, Revanth Kumar Hendri Hendri M.Dedek Hamdalah Putra Muhammad Eid Balbaa Muhammad Iqbal Okka Adittio Putra Parwito Parwito, Parwito Siswantoro, Ariel Suci Handayani Suryani Putri Wediyanto, Eko