Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) MABIS: Manajemen dan Bisnis
Sumargo, Albertus Setyo
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The influence of green attitudes on sustainable consumption in the fashion industry Hidayat, Taufiq; Sumargo, Albertus Setyo; Zahrudy, Fahrais; Putra, Dimas Bayu Arya
Manajemen dan Bisnis Vol 25, No 1 (2026): March 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i1.1063

Abstract

This study aims to analyze the influence of environmental advertising, environmental concern, and the Lifestyle of Health and Sustainability on green attitudes, as well as their effects on sustainable consumption behavior and frugality consumption behavior among Generation Z in Indonesia. This research adopts quantitative research design using cross-sectional survey method. Data were collected from 332 Generation Z respondents in Indonesia through structured questionnaire. The proposed research model was tested using SEM to examine the relationships among the variables. The results indicate that environmental advertising, environmental concern, and the LOHAS lifestyle have a significant positive effect on green attitudes. Furthermore, green attitudes significantly influence both sustainable consumption behavior and frugality consumption behavior among Generation Z consumers. These findings confirm the important role of sustainability-oriented values and lifestyles in shaping responsible consumption behavior. The findings suggest that companies should strengthen environmental advertising strategies that emphasize sustainability values, while governments should enhance environmental education and awareness programs targeting Generation Z. Such efforts can effectively encourage sustainable and frugal consumption practices. This study contributes to the sustainability and consumer behavior literature by integrating environmental advertising, environmental concern, and LOHAS lifestyle in explaining sustainable and frugal consumption behavior on Generation Z consumers
PERSEPSI MAHASISWA BARU MEMILIH PTN ATAU PTS: STUDI NETNOGRAFI DI JAWA TENGAH-DIY Kwartawati, Nana Noviada; Sumargo, Albertus Setyo; Widyaatmadja, Swanny Trikajanti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/8t94jb83

Abstract

Media sosial saat ini berfungsi sebagai platform utama bagi calon siswa untuk memeriksa dan mempertimbangkan pilihan mereka antara perguruan tinggi negeri dan swasta. Dengan menggunakan metode netnografi, penelitian ini meneliti persepsi dan pertimbangan mahasiswa baru di Jawa Tengah dan DIY ketika mereka memilih antara PTN atau PTS. Data dengan tagar populer seperti #UTBK, #SNBT, #PTSUnggulan, dan #PejuangPTN dikumpulkan dari interaksi publik di Twitter, Instagram, dan TikTok dari tahun 2023 hingga 2025.  Tema-tema utama dalam percakapan digital diidentifikasi melalui analisis isi kualitatif. Studi ini menemukan enam komponen utama yang memengaruhi pertimbangan mahasiswa baru: biaya kuliah, akreditasi dan kualitas, prospek kerja, prestise, lokasi, dan fasilitas kampus. PTS berusaha untuk menonjolkan fasilitas modern, fleksibel, dan kualitas tertentu melalui strategi promosi digital, sedangkan PTN biasanya dianggap lebih baik dalam hal biaya, prestise, dan prospek karir.   Hasilnya menunjukkan bahwa media sosial memiliki peran yang signifikan dalam membentuk persepsi kolektif siswa yang akan masuk universitas. PTN harus mempertahankan kualitas meskipun ada peningkatan daya tampung, sementara PTS harus memperkuat strategi beasiswa dan citra kualitas, menurut penelitian ini.   Implikasi praktis ditujukan kepada pembuat kebijakan untuk membuat ekosistem pendidikan tinggi yang mengimbangi PTN dan PTS.
Co-Authors Nana Noviada Kwartawaty Putra, Dimas Bayu Arya Swanny Trikajanti Widyaatmadja Taufiq Hidayat Zahrudy, Fahrais