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Roa'zah, Nandipah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Journal : West Science Islamic Studies

 1 
INTEGRATION OF QUR'AN VALUES IN DAWAH MANAGEMENT: A SYSTEMATIC REVIEW OF THE LETTER AN-NAḤ VERSE 125 Nuruzzaman, Moh. Agil; Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Supeno, Supeno; Munahar, Munahar; Lestari, Puji
West Science Islamic Studies Vol. 1 No. 01 (2023): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v1i01.2484

Abstract

This study is a systematic review of the literature related to the integration of da'wah values ​​in Surah An-Naḥl verse 125 with a modern management framework. Using the PRISMA method, 50 selected studies from 2014–2024 were analyzed thematically to identify patterns of interpretation, application, challenges, and directions for scientific development. The results indicate that the three principles of the Qur'an al-ḥknowledge, knowledgeẓAh Al-ḥasanah, and al-mujādalah bi-allatī hiya aḥThe principles of Islamic da'wah have been recontextualized and integrated with the POAC (Planning, Organizing, Actuating, Controlling) management function, thus giving rise to the Value-Based Islamic Management approach. These studies demonstrate the application of Qur'anic principles in various contemporary da'wah contexts, particularly digital da'wah, Islamic education, community empowerment, and organizational management. However, existing research is still dominated by conceptual studies with limited empirical evidence, evaluation instruments, and minimal focus on marginalized groups such as people with disabilities. This study offers an integrative conceptual framework to strengthen the formulation of values-based da'wah management theory and encourage more rigorous empirical research. These findings are expected to enrich da'wah management theory, strengthen institutional practices, and be considered in the development of inclusive and adaptive da'wah policies.
Cyber ​​Preaching Management and Public Opinion Formation Strategies on the Twitter Platform Sukirno, Sukirno; Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Fitria, Yuni Rohma
West Science Islamic Studies Vol. 2 No. 04 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i04.2486

Abstract

The development of social media has significantly changed the landscape of da'wah, particularly through the presence of the Twitter platform, which has become a fast, interactive, and algorithmic public discourse space. This study aims to analyze how cyber da'wah management is implemented by da'wah accounts on the Twitter platform and how their communication strategies contribute to the formation of public opinion. Using a qualitative approach with a multiple case study design, this study examined three da'wah accounts selected purposively based on their level of activity, influence, and audience engagement. Data were collected through passive netnography over three months, analysis of digital documents, visual artifacts, and supporting literature studies. Analysis was conducted using Miles and Huberman's interactive model through data reduction, data presentation, and cross-case verification. The results show that effective cyber da'wah combines moment-based content planning, digital identity organization, utilization of platform features such as hashtags, threads, and trending topics, and evaluation based on interaction metrics. The communication strategies used include framing messages according to the social context, building credibility as micro-influencers, and strengthening communality through two-way interactions. Public opinion formation occurs through a combination of persuasive framing, the presence of credible influencers, and audience participation in digital dialogue. The study also identified supporting factors such as an intuitive understanding of platform algorithms and audience spiritual needs, as well as a number of challenges such as discourse polarization, competition for attention (attention economy), and the risk of misinformation. This study offers an integrative model of cyber da'wah management that combines classical management principles, digital communication strategies, and platform logic. These findings provide theoretical contributions to the study of digital da'wah and practical recommendations for da'wah managers to design effective, data-driven, and adaptive content strategies to the dynamics of the digital space.
Dakwah Management for Generation Z: Digital Media Integration, Institutional Branding, and Non-Formal Approaches in the Digital Revolution Era Roa'zah, Nandipah; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Hidayat, Muhammad Arif
West Science Islamic Studies Vol. 2 No. 02 (2024): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v2i02.2487

Abstract

This study aims to analyze the components of da'wah management relevant to Generation Z (Gen Z) through a literature review of various recent studies on digital da'wah, communication strategies, and media behavior of the younger generation. Gen Z is a group that is very familiar with technology, has a preference for visual, interactive content, and informal communication, thus requiring an updated da'wah strategy that differs from conventional approaches. The results of the study indicate that the effectiveness of da'wah for Gen Z is largely determined by the integration of digital media such as TikTok, Instagram, YouTube, and podcasts, which serve as their primary information consumption spaces. In addition, branding of da'wah institutions plays a significant role in building the image, credibility, and emotional engagement of young audiences. Informal da'wah approaches through community spaces, cafes, and creative events have also proven more resonant for Gen Z because they support participation and psychological closeness. However, digital da'wah faces challenges such as competition with entertainment content, the risk of message simplification, and low digital literacy in some da'wah institutions. This study concludes that preaching to Gen Z requires an innovative, participatory, and branding-based multi-channel approach, accompanied by strengthening digital capacity to ensure the sustainability of preaching in the modern era.
MEDIA MANAGEMENT FOR DAKHAH IN THE DIGITAL ERA: A SYSTEMATIC REVIEW OF STRATEGY, INNOVATION, AND SUSTAINABILITY ROADMAP Roa'zah, Nandipah; Sukirno, Sukirno; Nuruzzaman, Moh. Agil; Supeno, Supeno; Munahar, Munahar; Muazaroh, Muslimatun Diana; Afifah, Diana Elfiyatul; Ghozali, Moh Imam
West Science Islamic Studies Vol. 3 No. 04 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i04.2488

Abstract

Digital transformation has shifted the paradigm of da'wah from a traditional, linear approach to a participatory, network-based, and experience-oriented model. This article presents a narrative systematic review of the current literature (2020–2025) to analyze da'wah media management in the context of digital dynamics. The research findings reveal that the effectiveness of digital da'wah depends not only on technology adoption, but on the synergistic integration of three main pillars: (1) systematic management principles that combine data-driven planning with authentic Islamic values; (2) innovative content and platform strategies that are creative, interactive, and in line with the preferences of the younger generation (millennials and Gen Z); and (3) strengthening two-way interactions and digital branding to build sustainable online communities. This study also identifies the potential of immersive technologies (AR/VR) and the importance of media production competencies. As a synthesis, a three-layer integrative model (value-strategy foundation, content-technology execution, and relationship-branding) is proposed that can serve as a guide for academics and practitioners. Practical implications emphasize investing in team capacity, audience-centric content strategies, judicious exploration of technology, and a focus on relationship building. Thus, this article offers a conceptual and operational framework for optimizing digital da'wah media to remain relevant, effective, and transformative in the 21st century.
Co-Authors Afifah, Diana Elfiyatul Amrulloh, Achmad Fachri Ditria, Lailatul Fitria, Yuni Rohma Fitriana, Lailatul Ghozali, Moh Imam Muazaroh, Muslimatun Diana Muhammad Arif Hidayat Munahar, Munahar Nuruzzaman, Moh. Agil PUJI LESTARI Sa'adah, Fina Ni'matus Sudaryono Sudaryono Sukirno Sukirno Supeno