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All Journal Jurnal Dimensi Jurnal Manajemen Universitas Bung Hatta
Rahmaningsih, Dinda Pradita
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Managing Talent in the Digital Age: Implications for Generation Z Engagement and Satisfaction Novialumi, Anita; Rahmaningsih, Dinda Pradita; Sukirno, Sukirno
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 21 No 1 (2026): Jurnal Manajeman Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i1.29329

Abstract

This study examines the effects of recruitment and selection, teamwork and management support, performance and career management, as well as income and compensation, on work engagement and job satisfaction among Generation Z employees in the digital era. The study involved 62 employees working in a food and beverage company in the Cikarang–Bekasi area, selected using a census sampling technique. Data were analyzed using descriptive methods and path analysis with Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through an online survey distributed via Google Forms, consisting of 35 items measured on a five-point Likert scale. The results indicate that: salary and compensation, performance and career management, teamwork and management support, and recruitment and selection positively affect employees’ work engagement; these factors also have a positive effect on employees’ job satisfaction; and work engagement positively influences employees’ job satisfaction.
Pengembangan Inovasi Minuman Tradisional Mekar Sebagai Peluang Bisnis Minuman Di Indonesia Melalui Pendekatan Analisis SWOT Dan Business Model Canvas Sintah, Sintah; Rahmaningsih, Dinda Pradita; Astrianti, Melia Intan; Rangkuti, Nabila Putri Paisal; Izzatunnisa, Fida; Widiawati, Kristiana
JURNAL DIMENSI Vol 15, No 1 (2026): Jurnal Dimensi (March 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v15i1.8834

Abstract

Penelitian ini membahas pengembangan minuman tradisional modern MEKAR (Minuman Rempah Estetik untuk Generasi Dinamis yang Peduli Kesehatan) sebagai inovasi minuman fungsional berbahan lokal. Permasalahan utama adalah rendahnya minat generasi muda terhadap minuman tradisional dan belum adanya model bisnis yang terstruktur pada UMKM berbasis bahan alam. Tujuan penelitian ini adalah merancang model bisnis berkelanjutan menggunakan pendekatan Business Model Canvas (BMC) dan analisis SWOT. Metode penelitian menggunakan pendekatan deskriptif kualitatif melalui observasi produksi, wawancara, dokumentasi penjualan, dan studi literatur. Hasil menunjukkan bahwa MEKAR memiliki nilai unggul pada pemanfaatan kecombrang kaya antioksidan dengan enam varian rasa: Original, Jahe, Sereh, Daun Mint, Alang-alang, dan Teh. Analisis SWOT mengungkap kekuatan pada bahan lokal dan inovasi penyajian modern, serta peluang dari tren minuman sehat dan dukungan UMKM. Integrasi BMC dan SWOT terbukti membantu UMKM menyusun strategi produk, pemasaran, dan efisiensi biaya secara efektif. Kesimpulannya, model bisnis MEKAR layak dikembangkan dan berpotensi tumbuh berkelanjutan melalui peningkatan kapasitas produksi dan digital branding. Kata Kunci : Inovasi Produk, Wedang Kecombrang, Business Model Canvas (BMC), Analisis SWOT Abstract This study discusses the development of MEKAR (Minuman Rempah Estetik untuk Generasi Dinamis yang Peduli Kesehatan), a modern traditional beverage, as an innovation in functional beverages made from local ingredients. The main problems are the low interest of the younger generation in traditional beverages and the lack of a structured business model for MSMEs based on natural ingredients. The purpose of this study is to design a sustainable business model using the Business Model Canvas (BMC) approach and SWOT analysis. The research method used a qualitative descriptive approach through production observation, interviews, sales documentation, and literature study. The results show that MEKAR has superior value in the use of kecombrang, which is rich in antioxidants, with six flavor variants: Original, Ginger, Lemongrass, Daun Mint, Alang-alang, and Tea. SWOT analysis reveals strengths in local ingredients and modern presentation innovations, as well as opportunities from healthy beverage trends and MSME support. The integration of BMC and SWOT has been proven to help MSMEs develop effective product, marketing, and cost efficiency strategies. In conclusion, the MEKAR business model is feasible to develop and has the potential for sustainable growth through increased production capacity and digital branding. Keywords: Product Innovation, Wedang Kecombrang, Business Model Canvas (BMC), SWOT Analysis
Co-Authors Astrianti, Melia Intan Izzatunnisa, Fida Novialumi, Anita Rangkuti, Nabila Putri Paisal Sintah, Sintah Sukirno Sukirno Widiawati, Kristiana