Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Dinamika Ekonomi Syariah
Zahrotul Aini, Dewi
Unknown Affiliation
Religion Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF DIGITAL SERVICE QUALITY AND ISLAMIC BRANDING ON CUSTOMER LOYALTY OF BYOND BY BSI USERS Zahrotul Aini, Dewi; Hakim, Lukmanul
Jurnal Dinamika Ekonomi Syariah Vol. 13 No. 1 (2026): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v13i1.2124

Abstract

This study examines the determinants of customer loyalty in Islamic digital banking, focusing on the roles of digital service quality and Islamic branding in the context of BYOND by BSI users in Pamekasan Regency. Using a quantitative explanatory approach, data were collected from 100 active users through structured questionnaires and analyzed using multiple linear regression. The findings reveal that digital service quality significantly enhances customer loyalty through reliable systems, ease of use, responsiveness, and security. Islamic branding also demonstrates a positive and significant influence, reflecting the importance of Sharia compliance and the integration of religious values in strengthening long-term customer commitment. Moreover, both variables simultaneously exert a substantial effect on loyalty, indicating a synergistic relationship between technological excellence and value-based branding. These results suggest that sustainable loyalty in Islamic digital banking is achieved not only through superior digital performance but also through authentic alignment with Islamic principles, offering strategic implications for Islamic financial institutions in regional markets.
Co-Authors Lukmanul Hakim