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All Journal Jurnal Publikasi Ekonomi dan Akuntansi
Putri Retno Yuliasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Perilaku Keuangan, Pendapatan, Gaya Hidup Terhadap Minat Investasi Emas Sales Marketing Di Toko Mas Jawa Area Solo Putri Retno Yuliasari; Ari Susanti
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.3855

Abstract

The movement of gold prices, which has continued to increase over the past year, is one of the backgrounds for this research. This research aims to determine the influence of financial behavior, income and lifestyle on gold investment decisions in the sales marketing of Toko Mas Jawa Solo Area. This research uses a quantitative approach by distributing questionnaires with a sample of 71 respondents, obtained using a saturated sampling technique. Research data was processed using SPSS, where hypothesis testing was analyzed using the t test and multiple linear regression analysis.
Co-Authors Ari Susanti