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All Journal Journal of Social And Economics Research journal of social and economic research Jurnal Bersama Pengabdian Kepada Masyarakat
Inkreswari Retno Hardini
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Akselerasi Inovasi Digital UMKM dengan Pemanfaatan Canva untuk Branding & Inovasi Berkelanjutan (SDGs 9) Stanny Dewanty Rehatta; Inkreswari Retno Hardini; Ariska Novianti; Purba , Regina Humaningtyas
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.283

Abstract

Indramayu Regency holds significant economic potential through its Micro, Small, and Medium Enterprises (MSMEs) sector. However, the majority of MSME actors still face challenges in branding and digital marketing, mainly due to low awareness, limited graphic design skills, and restricted access to digital training. These issues have resulted in weak product competitiveness in both national and global markets. This community service program aims to enhance the digital skills of MSME actors through training on the use of Canva to create attractive and professional promotional materials. The program consists of four main stages: (1) preparation and MSME mapping, (2) socialization and Canva training, (3) monitoring and evaluation of training outcomes, and (4) reporting and follow-up recommendations. The results show a significant improvement in participants’ ability to independently design product visuals and a better understanding of the importance of digital branding. In addition to empowering MSMEs, the program also involves students in the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) initiative, contributing to the achievement of the university’s Key Performance Indicators (IKU). This program aligns with SDG 9, which focuses on industry, innovation, and infrastructure, and it has the potential to be replicated in other regions to support sustainable digital transformation for MSMEs.
PERAN ADOPSI E-COMMERCE, LITERASI DIGITAL, DAN KINERJA KEUANGAN DALAM MENDORONG KEBERLANJUTAN USAHA MIKRO DAN KECIL DI JAKARTA Nazwa Oktaviani Mohamad; Ryna Parlyna; Inkreswari Retno Hardini
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1352

Abstract

Pertumbuhan ekonomi digital mendorong pelaku Usaha Mikro dan Kecil (UMK) untuk meningkatkan pemanfaatan teknologi, khususnya melalui adopsi e-commerce dan penguatan Digital Literacy. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Literacy dan E-Commerce Adoption terhadap Financial Performance dan Sustainability UMK di Provinsi Daerah Khusus Jakarta, serta menguji peran mediasi Financial Performance. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner online berskala Likert 6 poin terhadap pelaku UMK generasi Milenial dan Generasi Z di Jakarta yang telah menjalankan usaha minimal dua tahun. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Digital Literacy berpengaruh positif dan signifikan terhadap E-Commerce Adoption dan Financial Performance, namun tidak berpengaruh signifikan secara langsung terhadap Sustainability. E-Commerce Adoption terbukti berpengaruh positif dan signifikan terhadap Financial Performance dan Sustainability. Selain itu, Financial Performance berpengaruh positif dan signifikan terhadap Sustainability serta memediasi pengaruh Digital Literacy dan E-Commerce Adoption terhadap Sustainability. Secara keseluruhan, temuan penelitian menegaskan bahwa kemampuan digital perlu dikonversi menjadi kinerja keuangan agar dapat memberikan dampak nyata terhadap keberlanjutan UMK.
PERAN ADOPSI E-COMMERCE, LITERASI DIGITAL, DAN KINERJA KEUANGAN DALAM MENDORONG KEBERLANJUTAN USAHA MIKRO DAN KECIL DI JAKARTA Nazwa Oktaviani Mohamad; Ryna Parlyna; Inkreswari Retno Hardini
Journal of Social and Economics Research Vol 7 No 2 (2025): JSER, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v7i2.1352

Abstract

Pertumbuhan ekonomi digital mendorong pelaku Usaha Mikro dan Kecil (UMK) untuk meningkatkan pemanfaatan teknologi, khususnya melalui adopsi e-commerce dan penguatan Digital Literacy. Penelitian ini bertujuan untuk menganalisis pengaruh Digital Literacy dan E-Commerce Adoption terhadap Financial Performance dan Sustainability UMK di Provinsi Daerah Khusus Jakarta, serta menguji peran mediasi Financial Performance. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang dikumpulkan melalui kuesioner online berskala Likert 6 poin terhadap pelaku UMK generasi Milenial dan Generasi Z di Jakarta yang telah menjalankan usaha minimal dua tahun. Analisis data dilakukan menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) melalui aplikasi SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Digital Literacy berpengaruh positif dan signifikan terhadap E-Commerce Adoption dan Financial Performance, namun tidak berpengaruh signifikan secara langsung terhadap Sustainability. E-Commerce Adoption terbukti berpengaruh positif dan signifikan terhadap Financial Performance dan Sustainability. Selain itu, Financial Performance berpengaruh positif dan signifikan terhadap Sustainability serta memediasi pengaruh Digital Literacy dan E-Commerce Adoption terhadap Sustainability. Secara keseluruhan, temuan penelitian menegaskan bahwa kemampuan digital perlu dikonversi menjadi kinerja keuangan agar dapat memberikan dampak nyata terhadap keberlanjutan UMK.
Co-Authors Ariska Novianti Nazwa Oktaviani Mohamad Purba , Regina Humaningtyas Ryna Parlyna Stanny Dewanty Rehatta