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All Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Publikasi Manajemen Informatika
Rika Hasanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Studi Empiris: Pengaruh Kualitas Layanan Terhadap Loyalitas Anggota KSPPS Mitra Mandiri Rika Hasanah; Indra Hastuti; Agus Suyatno
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 1 No. 3 (2024): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v1i3.2318

Abstract

This research aims to find out whether service quality, trust and promotions influence member loyalty. The type of data in this research is quantitative in the form of a questionnaire and analyzed using the SPSS 26 program. The respondents for this research were 98 cooperative members. In research during the observation period it shows a normal distribution. Based on the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, no deviations were found from the basic assumptions, in other words the data used met the requirements for using the multiple linear regression equation model. The research results show that the variables of service quality, trust and promotion have a significant and simultaneous positive effect on the member loyalty variable.
PENGARUH DIGITAL MARKETING DAN BRAND IMAGE TERHADAP INTENSI PEMBELIAN PRODUK KECANTIKAN EMINA Rika hasanah; Siti maryam
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 1 (2024): JANUARI : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i1.2643

Abstract

Technological advances sharpen competition in the beauty industry and force companies to always innovate to remain competitive. This research aims to analyze digital marketing and brand image on purchasing intentions for Wardah Beauty products. This research uses a survey research model. The research results show that digital marketing and brand image have a significant effect on purchasing intentions. This research also proves that digital-based marketing activities through social media are very effective. This research only focuses on two variables, namely digital marketing and brand image.
Co-Authors Agus Suyatno Indra Hastuti Siti Maryam