Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Nastiti , Prianka Ratri
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Keputusan Pembelian Memediasi Fasilitas dan Persepsi Harga Terhadap Minat Beli Ulang Devi Putri Maharani; Prabowo, Heri; Nastiti , Prianka Ratri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i1.1510

Abstract

This study aims to analyze the influence of facilities and price perception on repurchase intention through purchase decision as mediating variables on customers Alfamart Ampelgading branch, Pemalang Regency. In order to retain consumers and increase sales to be stable, it is necessary to pay attention to store facilities whether the price set is a affordable by the community, so that it will increase purchasing decision in consumers. This study uses a quantitative approach by distributing questionnaires to 96 respondents, using a purposive sampling technique. Data analysis was carried out using SmartPLS 4 in 2025 with a measurement model (inner model) and a structural model (outer model). The results of this study indicate that facilities and price perceptions have a positive and significant effect on purchasing decisions, facilities and price perceptions have a positive and significant effect on repurchase intentions, purchase decisions have a positive and significant effect on repurchase intentions, fasilities and price perceptions have a positive and significant effect on repurchase intentions with purchase decisions as a mediating variables. These findings provide partical implications for companies, especially in maintaining facilities, meeting consumer needs, and maintining price consistency with quality to encourage repeat purchases after previously purchasing a product.
Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Pembayaran Digital terhadap Kinerja UMKM : Studi Kasus UMKM Kuliner di Kecamatan Boja Rika Kusuma Wardani; Indriasari, Ika; Nastiti , Prianka Ratri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i1.1528

Abstract

This study aims to examine the effect of financial literacy, financial inclusion, and digital payment on the performance of culinary MSMEs in Boja District. The research employed a quantitative method with a purposive sampling technique, involving 100 culinary MSME owners. Data were collected using questionnaires with a Likert scale and analyzed through multiple linear regression using SPSS version 25. The results indicate that financial literacy has a positive and significant effect on MSME performance, financial inclusion has a positive but insignificant effect, while digital payment has a positive and significant effect on MSME performance. Simultaneously, the three variables significantly influence MSME performance. This research is expected to serve as an input for MSME actors and related stakeholders to enhance performance through strengthening financial literacy, expanding access to financial inclusion, and optimizing the use of digital payments.
Co-Authors Devi Putri Maharani Heri Prabowo Indriasari, Ika Rika Kusuma Wardani