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All Journal Al Kindi Jurnal Pendidikan Islam Multidisipliner
Khoirinnisa
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Religion Education

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Analisis Etika Komunikasi Pendakwah di Media Sosial Perspektif al-Qur’an Khoirinnisa; Nasrulloh
Al-Kindi Vol. 2 No. 1 (2026): Februari
Publisher : Al-Kindi

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Abstract

The development of technology in the digital era has changed the pattern of interaction and communication of the community, including in the practice of da'wah. Generation Z as active users of social media makes digital platforms as one of the spaces to obtain religious information. Conditions like this require preachers to not only understand the substance of Islamic teachings, but also to master communication ethics in accordance with the guidance of the Qur'an and Hadith. This study aims to analyze the communication ethics of preachers on social media by focusing on six principles of communication in the Qur'an, namely, qaulan sididan, qaulan baligha, qaulan ma'rufan, qaulan karima, qaulan layyina, and qaulan masyira. The research method uses a literature review approach through search of buu, scientific articles, and related journals. The results of this study show that the effectiveness of da'wah through digital is greatly influenced by the ability of preachers to convey messages honestly, politely, on target, and in accordance with the characteristics of the audience. In this study, it was also found that there is a tendency for some preachers to use harsh, degrading, or provocative language that has the potential to cause conflict and distance the next generation from Islamic values. Thus, the application of communication ethics is an important factor in ensuring that da'wah on social media still carries the value of rahmatan lil 'alamin and can be accepted constructively by generation Z.
Analisis Konsep Manajemen Strategi dalam Perencanaan Pendidikan Islam Khoirinnisa; Samsul Susilawati
Al-Kindi Vol. 2 No. 1 (2026): Februari
Publisher : Al-Kindi

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Strategy formulation is an important component of strategic management that serves to direct Islamic educational institutions in achieving long-term goals effectively and sustainably. This study aims to describe the concept of strategy formulation in Islamic education planning by examining Fred R. David's strategic management framework, which includes the formulation of vision and mission, analysis of the internal and external environment through the SWOT approach, determination of long-term goals based on SMART principles, and strategy selection through the Quantitative Strategic Planning Matrix (QSPM). This research emphasizes three technical stages of strategy formulation, namely the input stage, the Stage Matching and the Decision Stage, which allows strategic decision-making to be carried out systematically, objectively, and measurably. The results of the analysis show that the formulation of the strategy not only clarifies the direction of education policy, but also increases the effectiveness of governance, competitiveness, and adaptability of Islamic educational institutions to environmental changes. The integration of Islamic values in the strategy formulation process also strengthens the character of the institution, so that the resulting strategy is not only managerial, but also reflects moral and spiritual principles. Thus, strategy formulation is an important instrument in realizing Islamic educational institutions that are superior, responsive, and oriented towards sustainable quality improvement.
Co-Authors Nasrulloh Samsul Susilawati