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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Ade Qohar
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STRATEGI MANAJEMEN PEMASARAN PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELAYANAN ADMISITRASI : STUDI KUALITATIF DI SMA NEGERI 1 DRAMAGA BOGOR Mukhlis, Muhammad; Sarifudin; Ade Qohar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01, Maret 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41979

Abstract

This study examines education marketing management strategies based on hybrid 7P marketing mix to enhance administrative service satisfaction at SMA Negeri 1 Dramaga Bogor. The main problem is how public schools with regulatory and budget constraints achieve 93% satisfaction with zero complaints. Research objectives identify 7P implementation (Product-Place-Promotion-People-Process-Physical Evidence-Price) and analyze hybrid digital-humanistic model contribution. Qualitative case study method employed in-depth interviews (30 points) with Quality Control and Administration Heads, 15-hour participatory observation, and document analysis. Findings reveal Jibas-SPMB (Product) 98.3% accuracy, full WiFi coverage-strategic layout (Place) 97.1% IKM, IG/TikTok-Web (Promotion), 72-hour annual staff training (People), and WA HUMAS <2-hour Six Sigma 3.4 (Process). "7P Hybrid Public School" model (68% digital + 32% humanistic) excels 52% lower cost than private schools. Replication recommended for 10 West Java leading high schools targeting +22% PPDB 2026 competitiveness.Keywords: keyword 1, keyword 2, keyword 3 Keywords: 7P marketing mix, Jibas, administrative satisfaction, public high school, hybrid digital
Co-Authors Mukhlis, Muhammad SARIFUDIN