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All Journal Outline Journal of Management and Accounting Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Nandita Olivia Natasya
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Tiktok Shop on Skincare Purchasing Decisions Among Female Students Yani, Annisa dina maisarah; Nandita Olivia Natasya; Ananda Fazhira
Outline Journal of Management and Accounting Vol. 5 No. 1 (2026): January-June
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/bzq72r32

Abstract

This study aims to analyze the influence of TikTok Shop on skincare purchasing decisions among female students. Rapid digital development has changed people's shopping patterns, marked by the emergence of social commerce trends such as TikTok Shop. Female students are a highly active consumer group following skincare trends, and TikTok Shop makes it easy for them to purchase products spontaneously simply by watching short videos or live streaming. he research method used was descriptive qualitative, with a questionnaire distributed to 30 female students in the Economics Education Study Program, class A, who actively use and have shopped at TikTok Shop (purposive sampling). This questionnaire was designed to explore the dominant factors influencing impulse buying decisions. The results showed that TikTok Shop significantly influenced female students' skincare purchasing decisions, with 75.7% of respondents agreeing/strongly agreeing. The primary driving factors were social proof and trust. The power of product reviews was the highest (87.9% agreed/strongly agreed), followed by influencer influence (81.9%) and friend recommendations (81.8%). These findings indicate that trust, built through credible figures and reviews, is key in triggering quick and spontaneous purchases.
Pengaruh Penganggaran Berbasis Kinerja Terhadap Ketepatan Sasaran BLT Desa: Penelitian Annisa Dina Maisarah HSB; Ananda Fazhira; Nandita Olivia Natasya; Putri Kemala Dewi Lubis; Nela Permata Sari Lubis
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5826

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penganggaran berbasis kinerja terhadap ketepatan sasaran Bantuan Langsung Tunai (BLT) Desa di Kelurahan Binjai, Kecamatan Medan Denai, Kota Medan, Sumatera Utara, Kode Pos 20228. Penganggaran berbasis kinerja merupakan sistem pengelolaan anggaran yang menekankan pada keterkaitan antara alokasi dana dan hasil yang inguin dicapai. Dalam konte4ks penyaluran BLT Desa, ketepatan sasaran menjadi indikator penting untuk menilai efektivitas program bantuan sosial. Penelitian ini menggunakan metode deskriptof dengan pendekatan kualitatif melalui Teknik pengumpulan data berupa observasi, wawancara dan dokumentasi. Hasil penelitian menunjukan bahwa penerapan penganggaran berbasis kinerja berpengaruh positif terhadap ketetapan sasaran BLT Desa, yang ditandai dengan adanya pendataan penerima yang lebih terstruktur, mekanisme pengawasan yang jelas, serta evaluasi berdasarkan manfaat yang dirasakan Masyarakat. Dengan demikian, semakin baik penerapan penganggaran berbasis kinerja, maka semakin tepat pula penyaluran BLT kepada Masyarakat yang benar-benar membutuhkan. Penelitian ini diharapkan dapat menjadi bahan evaluasi dalam meningkatkan transparansi, akuntabilitas, dan efektivitas pengelolaan anggaran desa.
Co-Authors Ananda Fazhira Annisa Dina Maisarah HSB nela permata sari lubis Putri Kemala Dewi Lubis Yani, Annisa dina maisarah