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All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Brilliant International Journal of Management and Tourism
nela permata sari lubis
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi dan Solusi Pengembangan Usaha Perkebunan Jeruk untuk Meningkatkan Daya Saing: Studi Kasus Perkebunan Jeruk Salit di Kabanjahe Marito Ritonga; Fadli Agus Triansyah; Andi Cici Thania; Nela Permata Sari Lubis; Ananda Christopher Lumbantoruan; Artika Rahma Dani
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5879

Abstract

This study aims to analyze the management and development strategies of a citrus farming enterprise to enhance competitiveness at the Salit Citrus Plantation in Kabanjahe. A qualitative approach with a case study design was employed, utilizing semi-structured interviews, field observations, and documentation. Informants were selected purposively and consisted of the plantation owner, farm workers, and visitors participating in the citrus-picking tourism activity. Data were analyzed thematically through coding and categorization to identify cultivation strategies, marketing practices, and challenges in business development. The findings show that the plantation is managed using traditional yet consistent practices, including scheduled fertilization, routine pest control, and annual manual harvesting. Marketing strategies are carried out through direct selling and agritourism activities, which provide added value and strengthen relationships with consumers. The plantation also faces several challenges, such as fruit fly infestations, limited utilization of citrus waste, price fluctuations, and insufficient government support. These findings indicate that the combination of consistent cultivation practices, direct marketing, and the development of agritourism plays an essential role in enhancing the competitiveness and sustainability of small-scale citrus farming enterprises.
Peningkatan Kemampuan Mahasiswa dalam Manajemen Usaha, Produksi dan Operasi melalui Kunjungan Industri PT. XYZ Fadli Agus Triansyah; Andi Cici Thania; Marito Ritonga; Nela Permata Sari Lubis; Sakina Balqis; Nabila Tijani Tharifah; Al Wahfi Suhada Sipahutar; Muh Ainul Yaqin; Hafiz Irwandi
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v5i1.2446

Abstract

This community service activity aims to enhance students’ competencies in business management, production, and operations through an industrial visit to PT. XYZ. The activity involved 65 students from the Entrepreneurship Study Program of Universitas Negeri Medan and was conducted in December 2025. The method used was experiential learning, allowing students to gain direct exposure to real industrial practices. The stages of the activity included preparation, implementation of the industrial visit, observation and data analysis, and evaluation and reflection. The results of the activity indicate significant improvements in five key areas: understanding of business management, production processes, operations management, development of soft skills, and increased entrepreneurial motivation and interest. Students were able to connect theoretical knowledge with real-world applications, thereby enhancing their analytical and practical abilities. In addition, the activity contributed to the development of communication skills, teamwork, critical thinking, and professional attitudes. Overall, this program demonstrates that industrial visits are an effective learning strategy in entrepreneurship education to produce competent, adaptive, and competitive graduates.
The Role of the Audit Board of Indonesia (BPK) in Enhancing Transparency of Regional Financial Management: Evidence from Medan City Government in 2024 Dian Eka Zahra; Aliska Putri Simatupang; Vania Ailsa Nabilah; Putri Kemala Dewi Lubis; Nela Permata Sari Lubis
Brilliant International Journal Of Management And Tourism Vol. 6 No. 1 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i1.6901

Abstract

Research This aim For analyze role BPK 's strategic push transparency And accountability finance Medan City Government through method qualitative descriptive based studies Literature Review Report Number 131.B/S/XVIII.MDN/05/2024. The results of the study indicate that the Audit Board of Indonesia (BPK) acts as an instrument of radical transparency by uncovering information asymmetry in public funds. Despite achieving an unqualified opinion (WTP), an overpayment of Rp4.44 billion in official travel expenses and a shortfall in regional taxes of Rp5.01 billion were found, indicating weaknesses in internal control. The effectiveness of the BPK is strengthened by binding recommendations in accordance with Law Number 15 of 2004 with a 60-day follow-up deadline. The study concludes that the BPK's independent oversight is a key catalyst for improving regional financial structures for the public interest.
Co-Authors Al Wahfi Suhada Sipahutar Aliska Putri Simatupang Ananda Christopher Lumbantoruan Andi Cici Thania Artika Rahma Dani Dian Eka Zahra Fadli Agus Triansyah Hafiz Irwandi Marito Ritonga Muh Ainul Yaqin Nabila Tijani Tharifah Putri Kemala Dewi Lubis Sakina Balqis Vania Ailsa Nabilah