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All Journal Ath Thariq Jurnal Dakwah dan Komunikasi Journal of Communication Studies
Br. Barus, Liza Nuarida Ulfah
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Da‘wah Communication in the Concept of Amr Ma‘ruf Nahi Munkar: A Thematic (Maudhu‘i) Qur’anic Exegesis on Social Transformation Br. Barus, Liza Nuarida Ulfah; Abdullah
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.9083

Abstract

This article examines the Qur’anic concept of amar ma‘ruf nahi munkar using a thematic exegesis (tafsīr mawḍū‘ī) approach to explore its relationship with social transformation. This study is a library-based research project, using the Qur’an as the primary source and classical/modern tafsīr works as well as supporting scholarly literature as secondary sources. The analysis was conducted by collecting relevant verses, organizing them into themes, and then synthesizing exegetical perspectives thematically. The findings show that amar ma‘ruf nahi munkar functions as a framework of social ethics that encourages personal moral improvement, strengthens a communal culture of virtue, and contributes to a more just and public-welfare-oriented social order
DA’WAH IN THE ERA OF ARTIFICIAL INTELLIGENCE: AN ETHICAL ANALYSIS OF ISLAMIC COMMUNICATION ON THE USE OF AI IN THE PRODUCTION OF RELIGIOUS MESSAGES Aritonang, Idris; Br. Barus, Liza Nuarida Ulfah; Rubino
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 10 No 1 (2026): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/7tnc9m72

Abstract

The rapid development of Artificial Intelligence (AI) in the digital era has significantly transformed various fields, including religious communication and the production of da’wah messages. AI technologies such as automated content generation, algorithmic curation, chatbots, voice synthesis, and visual media have enabled da’wah activities to become more efficient, interactive, and far-reaching. However, the increasing use of AI in religious contexts also raises ethical concerns related to the authenticity of religious messages, scholarly authority, moral responsibility, and the potential distortion of Islamic teachings. This study aims to examine the use of AI in the production of religious messages from the perspective of Islamic communication ethics. Employing a qualitative descriptive library research method, this study analyzes primary and secondary sources, including the academic books, and reputable scholarly journals. The data were examined using content analysis and normative-interpretative approaches, focusing on Islamic communication principles such as qaulan sadīdan, qaulan balīghan, qaulan karīman, qaulan ma‘rūfan, qaulan layyinan, and qaulan maisūran. The findings indicate that AI can serve as an effective supporting tool for da’wah when guided by Islamic ethical values and human supervision. However, without proper ethical control, AI-based da’wah risks compromising the integrity, credibility, and spiritual essence of Islamic communication. This study contributes to the development of ethical frameworks for da’wah practices in the era of intelligent technology
Co-Authors Abdullah Aritonang, Idris Rubino