Garuda - Garba Rujukan Digital

SENSEMAKING PROCESS IN ORGANIZATIONAL COMMUNICATION: A QUALITATIVE STUDY OF COMMUNITY-BASED ORGANIZATIONS Harahap, Mhd. Harvinsyah Rozi; Ritonga, Hasnun Jauhari; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28621

The development of digital ecosystems and increasing community participation in community-based organizations have given rise to communication complexities that have the potential to create ambiguity of meaning. In this context, the sensemaking process is crucial for understanding how organizational members construct shared understanding and guide collective action. This study aims to analyze the sensemaking process in organizational communication within community-based organizations in the digital era. The study employed a qualitative approach with an interpretive case study design. Data were collected through in-depth interviews with 12 key informants, four months of participant observation, and analysis of internal communication documents and the organization's social media. The analysis was conducted thematically, referring to the stages of enactment, selection, and retention in sensemaking theory. The results indicate that information ambiguity, particularly that originating from digital communication, is a key trigger for the collective meaning-making process. Sensemaking occurs cyclically, influenced by community value framing, relational dynamics, and the mediation of communication technology. These findings expand the application of sensemaking theory by emphasizing the relational and digital dimensions within community-based organizations. Practically, this study emphasizes the importance of digital communication literacy and dialogic leadership in maintaining organizational cohesion and accountability. Future research is recommended to develop comparative and longitudinal studies to deepen understanding of the dynamics of sensemaking across communities.

CULTURAL INDUSTRY 4.0: A CRITIQUE OF PERSONAL BRANDING AND THE COMMODIFICATION OF IDENTITY IN THE DIGITAL INFLUENCER ECOSYSTEM Harahap, Mhd. Harvinsyah Rozi; Ritonga, Hasnun Jauhari; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28622

The rapid expansion of digital communication technologies has transformed identity into a strategic and economic asset within platform capitalism. Social media influencers and infotainment media increasingly operate within a system where personal branding becomes central to symbolic production and market exchange. This study aims to critically analyze the commodification of identity in the influencer ecosystem and televised infotainment through the lens of Critical Communication Theory. Employing a qualitative embedded case study approach, the research examines selected Indonesian Instagram and TikTok influencers alongside RCTI Infotainment broadcasts. Data were collected through systematic digital documentation, audio-visual transcription, and structural contextual review, and analyzed using thematic coding and critical interpretive analysis grounded in the culture industry thesis and digital capitalism theory. The findings reveal that curated authenticity, emotional dramatization, and commercial integration are structured by algorithmic governance and engagement metrics, transforming subjectivity into a monetizable commodity. Both digital influencers and broadcast infotainment demonstrate structural continuity in reproducing instrumental rationality and neoliberal market logic. The study contributes to the expansion of the culture industry concept into Culture Industry 4.0, where identity itself becomes the primary unit of economic production. It concludes that personal branding is not merely an individual communication strategy but a structural mechanism embedded in digital capitalism, with implications for media ethics, identity formation, and critical communication scholarship. Future research is encouraged to incorporate audience reception analysis and comparative cross-platform studies to further explore dynamics of power and resistance in digital culture.

APPLICATION OF CRITICAL DISCOURSE ANALYSIS IN STUDYING POLITICAL POLARIZATION IN SOCIAL MEDIA Harahap, Mhd. Harvinsyah Rozi; Sikumbang, Ahmad Tamrin; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28627

The development of social media as a primary digital public space has accelerated the intensity of political communication while simultaneously amplifying the symptoms of polarization in Indonesia. High internet penetration means that political discourse is not only widespread but also produced through ideologically charged language practices. This study aims to analyze how Critical Discourse Analysis (CDA) can be used to examine the construction and reproduction of political polarization on social media. The study employed a qualitative design with Fairclough's three-dimensional CDA model approach combined with van Dijk's socio-cognitive perspective. Data consisted of 150 posts and 1,200 public comments selected through purposive sampling based on indications of political content and polarization. Data were collected through digital documentation and non-participant observation, then analyzed through the stages of textual analysis, discourse practice, and social practice. The results revealed three dominant strategies in the reproduction of polarization: the dichotomization of "us" versus "them" identities, the moral delegitimization of opponents, and the mobilization of emotions that significantly increase content engagement. These findings confirm that polarization is a symbolic construction reinforced by the platform's algorithmic logic. This research contributes to strengthening the study of digital political communication and emphasizes the importance of critical discourse literacy and more dialogic content moderation design.

RELIGIOUS AUTHORITY IN VIRTUAL SPACE: SHIFTING LEGITIMACY OF ULAMA IN THE NEW MEDIA ECOSYSTEM Harahap, Mhd. Harvinsyah Rozi; Rubino, Rubino; Tanjung, Ahmad Sujai
Journal Analytica Islamica Vol 15, No 1 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i1.28619

The development of the new media ecosystem has significantly transformed the production and recognition patterns of religious authority in Indonesia. Amidst the increasingly massive penetration of the internet and social media, the legitimacy of ulama (Islamic scholars) no longer rests solely on institutional credentials, scholarly chains of narration, and recognition from traditional communities, but is also shaped by digital visibility, communication performativity, and the logic of platform algorithms. This article aims to systematically analyze the shift in ulama legitimacy in the virtual space by exploring the relationship between platform structures, communication strategies of religious figures, and audience participation in constructing or delegitimizing authority. The research uses a qualitative approach with a digital case study and digital ethnography design. Data were collected through observations of da'wah content on YouTube, Instagram, and TikTok, documentation of public interactions, and semi-structured interviews with religious figures and active followers. The analysis was conducted using thematic analysis with triangulation of sources and methods to ensure the credibility of the findings. The results indicate three main models of legitimacy: institutional-traditional, performative-digital, and hybrid, with the hybrid model proving more adaptive and stable in a networked society. Platform algorithms and audience participation play significant roles in shaping visibility and negotiating legitimacy. This study concludes that the shift in the legitimacy of ulama (ulama) is not the elimination of traditional authority, but rather a reconfiguration of social recognition mechanisms within the digital ecosystem. This implication underscores the importance of integrating scientific integrity and strategic digital literacy, and opens up opportunities for further research based on mixed-method approaches and social network analysis.

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