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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmiah Teknik Informatika dan Komunikasi
Putu Riana Artyanti Putri
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Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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Persepsi Audiens terhadap Konten Kesehatan dan Kecantikan di Tiktok: Tinjauan Literatur Perspektif Teori Persepsi Bernard Berelson Nabila Indah Rahmawati; Putu Riana Artyanti Putri
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2118

Abstract

The rapid development of social media has shifted the way society receives and processes information, including in the fields of health and beauty. TikTok, with its engaging and interactive short video format, has become an important platform for users to search for, share, and evaluate such information. However, audiences' perceptions of this content can vary depending on how they observe, pay attention to, and interpret the information presented. This article reviews the scientific literature discussing audience perception of health and beauty content on TikTok, based on Bernard Berelson's perception theory, which includes the components of sensation, attention, and interpretation. The literature review method examines relevant national and international publications to identify factors that influence perception and their implications on trust, aesthetic standards, and audience behavior. The findings indicate that source credibility, content presentation quality, and the platform's algorithm characteristics are the main determinants of how audiences form their perceptions of the content. In addition, other factors such as content relevance to personal preferences, audience interaction with content creators, and the influence of user communities also affect how this information is processed and accepted. The implications of these findings highlight the importance of transparency and responsibility in creating and distributing health and beauty content on social media to ensure that audiences receive accurate and accountable information.
Iklim Komunikasi Organisasi dalam Menciptakan Lingkungan Kerja Ni Kadek Dewi Sukmayanti; Putu Riana Artyanti Putri
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2129

Abstract

In modern organizations, creating a comfortable and conducive work environment is crucial for maintaining employee performance and productivity. This study aims to examine the role of organizational communication climate in fostering a supportive and effective work environment. Using a qualitative literature review approach, the research synthesizes findings from previous studies on organizational communication and workplace conditions. The results indicate that a positive communication climate, characterized by support, participation in decision-making, trust, openness, and high-performance orientation, enhances employee motivation, collaboration, and overall work effectiveness. Support from supervisors and colleagues, involvement in organizational decisions, and transparent information sharing contribute to harmonious relationships and reduce potential conflicts. Additionally, a clear focus on performance goals ensures productivity and accountability across organizational units. The study highlights that implementing a constructive communication climate significantly impacts both individual and organizational outcomes. Limitations include reliance on literature from selected organizations, suggesting the need for broader empirical studies incorporating variables such as communication technology and organizational culture to deepen understanding of how communication climates shape effective and productive work environments.
Membangun Loyalitas Penggemar melalui Interaksi Parasosial: Studi Kasus pada Komunitas NCTzen Bali Haningtiyas Firly Pratiwi; Putu Riana Artyanti Putri
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/a0jqqw59

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana interaksi parasosial membangun loyalitas penggemar dalam komunitas NCTzen di Bali. Menggunakan metode tinjauan pustaka (literature review), data dikumpulkan dari berbagai literatur ilmiah yang relevan dengan perilaku fandom K-pop dan teori interaksi parasosial Schramm serta Hartmann. Hasil penelitian menunjukkan bahwa platform digital seperti LYSN Bubble dan Weverse memfasilitasi komunikasi dua arah semu yang menciptakan keintiman emosional mendalam bagi penggemar. Interaksi ini bertransformasi menjadi loyalitas yang kuat, baik secara finansial melalui pembelian produk maupun secara perilaku melalui aksi kolektif di tingkat lokal. Keberadaan komunitas di Bali memperkuat ikatan tersebut dengan mengubah pengalaman individu menjadi identitas kelompok yang solid. Disimpulkan bahwa interaksi parasosial merupakan motor utama dalam mempertahankan eksistensi dan dedikasi penggemar terhadap idola di era digital.
Co-Authors Haningtiyas Firly Pratiwi Nabila Indah Rahmawati Ni Kadek Dewi Sukmayanti