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All Journal Jurnal Teknologi Informasi dan Komunikasi Jurnal Ilmiah Teknik Informatika dan Komunikasi
Putu Riana Artyanti Putri
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Computer Science & IT Education Electrical & Electronics Engineering Engineering Mechanical Engineering

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Persepsi Audiens terhadap Konten Kesehatan dan Kecantikan di Tiktok: Tinjauan Literatur Perspektif Teori Persepsi Bernard Berelson Nabila Indah Rahmawati; Putu Riana Artyanti Putri
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2118

Abstract

The rapid development of social media has shifted the way society receives and processes information, including in the fields of health and beauty. TikTok, with its engaging and interactive short video format, has become an important platform for users to search for, share, and evaluate such information. However, audiences' perceptions of this content can vary depending on how they observe, pay attention to, and interpret the information presented. This article reviews the scientific literature discussing audience perception of health and beauty content on TikTok, based on Bernard Berelson's perception theory, which includes the components of sensation, attention, and interpretation. The literature review method examines relevant national and international publications to identify factors that influence perception and their implications on trust, aesthetic standards, and audience behavior. The findings indicate that source credibility, content presentation quality, and the platform's algorithm characteristics are the main determinants of how audiences form their perceptions of the content. In addition, other factors such as content relevance to personal preferences, audience interaction with content creators, and the influence of user communities also affect how this information is processed and accepted. The implications of these findings highlight the importance of transparency and responsibility in creating and distributing health and beauty content on social media to ensure that audiences receive accurate and accountable information.
Iklim Komunikasi Organisasi dalam Menciptakan Lingkungan Kerja Ni Kadek Dewi Sukmayanti; Putu Riana Artyanti Putri
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2129

Abstract

In modern organizations, creating a comfortable and conducive work environment is crucial for maintaining employee performance and productivity. This study aims to examine the role of organizational communication climate in fostering a supportive and effective work environment. Using a qualitative literature review approach, the research synthesizes findings from previous studies on organizational communication and workplace conditions. The results indicate that a positive communication climate, characterized by support, participation in decision-making, trust, openness, and high-performance orientation, enhances employee motivation, collaboration, and overall work effectiveness. Support from supervisors and colleagues, involvement in organizational decisions, and transparent information sharing contribute to harmonious relationships and reduce potential conflicts. Additionally, a clear focus on performance goals ensures productivity and accountability across organizational units. The study highlights that implementing a constructive communication climate significantly impacts both individual and organizational outcomes. Limitations include reliance on literature from selected organizations, suggesting the need for broader empirical studies incorporating variables such as communication technology and organizational culture to deepen understanding of how communication climates shape effective and productive work environments.
PERSEPSI INDIVIDU TERHADAP PESAN VISUAL DAN VERBAL DALAM KAMPANYE KOSMETIK CRUELTY-FREE DI INSTAGRAM Alissa Vernanda Irvanoputri; Putu Riana Artyanti Putri
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 17 No. 1 (2026): Maret
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v17i1.1565

Abstract

This study aims to explore individual perceptions of visual and verbal messages within cruelty-free cosmetic campaigns on Instagram. Using a qualitative descriptive method, data were gathered through digital observations and in-depth interviews with followers of local cosmetic brands. The results indicate that the synergy between natural aesthetic visuals, such as earth-tone palettes and certification logos, with transparent verbal narratives significantly builds consumer trust. Individual interpretations are heavily influenced by digital literacy and personal moral values regarding animal welfare. A positive perception ultimately transforms passive followers into loyal brand advocates who are willing to pay premium prices for ethical products. These findings suggest that consistent, transparent communication is essential for brands to avoid greenwashing allegations and maintain long-term consumer loyalty in the digital era.
Co-Authors Alissa Vernanda Irvanoputri Nabila Indah Rahmawati Ni Kadek Dewi Sukmayanti