Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Artificial Intelligence and Digital Business
Salemaku, Muhammad Fajar
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh E-Servqual dan E-Trust terhadap E-Loyalty pada Pengguna M-Banking BRI Cabang Raha Salemaku, Muhammad Fajar; Rianse, Muhammad Suriyadarman
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6873

Abstract

Penelitian ini bertujuan untuk menganalisis secara empiris pengaruh E-Servqual dan E-Trust terhadap E-Loyalty pada pengguna M-Banking BRI Cabang Raha. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei untuk memperoleh gambaran objektif mengenai hubungan antarvariabel berdasarkan data numerik. Populasi dalam penelitian ini adalah seluruh nasabah yang aktif menggunakan layanan M-Banking BRI Cabang Raha. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria tertentu, yaitu nasabah yang terdaftar di BRI Cabang Raha dan telah menggunakan aplikasi M-Banking secara aktif. Jumlah responden yang dilibatkan dalam penelitian ini sebanyak 100 orang, yang dinilai telah memenuhi ketentuan representatif untuk analisis statistik. Pengumpulan data dilakukan melalui penyebaran kuesioner yang disusun berdasarkan indikator masing-masing variabel, meliputi dimensi E-Servqual, E-Trust, dan E-Loyalty. Data yang terkumpul kemudian diuji kualitasnya melalui uji validitas dan reliabilitas, sebelum dianalisis menggunakan teknik regresi linier berganda dengan bantuan program SPSS versi 25. Analisis ini bertujuan untuk mengetahui pengaruh masing-masing variabel secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa E-Servqual tidak berpengaruh signifikan terhadap E-Loyalty. Hal ini mengindikasikan bahwa persepsi kualitas layanan elektronik yang dirasakan nasabah belum secara langsung mampu mendorong loyalitas penggunaan aplikasi. Sebaliknya, E-Trust terbukti berpengaruh positif dan signifikan terhadap E-Loyalty, yang menunjukkan bahwa faktor kepercayaan terhadap keamanan dan keandalan sistem menjadi determinan utama dalam membentuk loyalitas pengguna. Secara simultan, E-Servqual dan E-Trust berpengaruh signifikan terhadap E-Loyalty. Temuan ini diharapkan dapat menjadi pertimbangan strategis bagi BRI Cabang Raha dalam meningkatkan kualitas layanan digital dan memperkuat kepercayaan nasabah guna menciptakan loyalitas jangka panjang
E-Service Quality and E-Loyalty in Online Travel Platforms: Evidence from East Indonesian Users Rianse, Muhammad Suriyadarman; Salemaku, Muhammad Fajar; Najarudin
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9894

Abstract

This study wants to find out how electronic service quality (e-servqual) affects electronic loyalty (e-loyalty) among Traveloka users in Kendari City, Indonesia. The study looks at how the quality of digital services offered by an online travel platform affects users' loyalty, especially their plans to use the site again and tell others about it. While prior research has extensively examined the correlation between service quality and client loyalty in e-commerce, empirical investigations concentrating on online travel platforms in emerging nations are still somewhat scarce. Specifically, research examining the influence of electronic service quality on user loyalty within online travel agents (OTAs) in Eastern Indonesia remains limited. This study adds to the body of research by looking at how the quality of e-services affects e-loyalty in the digital travel service environment. Methods: This study used a survey method and a quantitative explanatory approach. We got information from 100 people who had used the Traveloka app in Kendari City. We employed purposive sampling to get the data, and we used structured questionnaires to do so. We used SPSS software to look at the association between e-service quality and e-loyalty by using descriptive statistics and simple linear regression. Results: The findings demonstrate that e-service quality exerts a favorable and significant influence on e-loyalty among Traveloka users. This shows that customers are more likely to stick with the platform if it has better service, a more reliable system, is easier to use, and is safer for transactions. What it means: The results show how important it is to improve the quality of electronic services in order to keep customers coming back in the competitive online travel company operations. Implications: The results highlight the importance of improving electronic service quality in order to strengthen customer loyalty in the competitive online travel industry. Practically, the findings suggest that online travel platforms should continuously enhance system performance, usability, and security features to maintain long-term user engagement and loyalty.
Co-Authors Najarudin Rianse, Muhammad Suriyadarman