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All Journal Abimanyu: Journal of Community Engagement
Gyta Adhelia Putri Sekarwangi
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Arts Economics, Econometrics & Finance Education Engineering Social Sciences

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Pemberdayaan Usaha Masyarakat Melalui Pelatihan Digitalisasi UMKM Oleh Mahasiswa KKN Kolaboratif UPN “Veteran’ Jawa Timur Panjaitan, Cavine One Happy; Kalvin Edo Wahyudi; Novita Wahyu Ningtias; Fiola Febriani; Gyta Adhelia Putri Sekarwangi
Abimanyu : Jornal of Community Engagement Vol 6 No 2 (2025): August 2025
Publisher : Universitas Negeri Surabaya

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Abstract

Increasing skills and marketing access for MSME owners, including Women Headed Families (PEKKA), is very important to improve their welfare. In Menampu Village and Sabrang Village, MSMEs face challenges in business management and marketing digitalization. The "Independent, Empowered and Contributing Women (MEDIASI)" program and digital marketing training by KKN students focuses on education related to digital marketing, optimizing social media and e-commerce platforms. The results of the activities show increased capabilities in product photography techniques and digital media management, which contribute to market expansion and product competitiveness. This program creates awareness of the importance of digitalization in business sustainability and is expected to continue to encourage sustainable economic growth with ongoing assistance.
Co-Authors Fiola Febriani Kalvin Edo Wahyudi Novita Wahyu Ningtias Panjaitan, Cavine One Happy