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All Journal Toba: Journal of Tourism, Hospitality, and Destination
Harits Setyawan
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Social Sciences

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Analisis Variasi Lanskap Linguistik di Taman Nasional Way Kambas (TNWK) sebagai Daya Tarik Wisata Doni Alfaruqy; Harits Setyawan
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v5i1.7143

Abstract

The use of appropriate and effective language in public spaces can help provide clear information to tourists. The purpose of this study is to identify the variations of linguistic landscape found in Way Kambas National Park (TNWK) and to determine the language functions reflected in its linguistic landscape. Analysis of the linguistic landscape variations used on signboards, information boards, educational media, and public facilities throughout the tourist area serves as an evaluation of information readability for visiting tourists. This study employs a descriptive qualitative method. The data were collected by photographing public facilities, information boards, signboards, educational media, and warning signs located within the tourist area. Each object was photographed twice, and from the two images obtained, the clearer one was selected. Based on the findings, the most frequently observed linguistic landscape variation in Way Kambas National Park is monolingualism. This indicates that TNWK management needs to anticipate the readability needs both  local and international visitors.
Co-Authors Doni Alfaruqy