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All Journal Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Jurnal Pendidikan Perikanan Kelautan (Journal of Fisheries and Maritime Studies)
Cahyadi, Ferry
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Analisis Model Bisnis di Pasar Kamu Kabupaten Deli Serdang MenggunakanPendekatan Business Model Canvas Cahyadi, Ferry; Simanjuntak, Tri Handayani; Samosir, Kristin Jesika; Zega, Hatta Adisaro
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 2 No. 4 (2025): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/dz58nw81

Abstract

This study aimed to analyze the business model of Pasar Kamu Kampung Lama in Deli Serdang Regency using the Business Model Canvas (BMC) approach. Pasar Kamu is a community-based traditional market that plays an important role in supporting the local economy and preserving social and cultural values. However, its management system had not been structured comprehensively, particularly in terms of marketing strategies and business development. This research employed a qualitative descriptive method. Data were collected through in-depth interviews, direct observation, and documentation involving market managers, traders, and visitors. The results indicated that Pasar Kamu possessed strong value propositions based on local products, affordable prices, and close social relationships between sellers and customers. Nevertheless, several BMC elements, such as marketing channels, strategic partnerships, and the utilization of digital media, had not been optimally developed. The study concluded that the Business Model Canvas was effective in mapping the overall business condition of Pasar Kamu and could serve as a strategic foundation for developing sustainable community-based traditional markets.
PENGARUH MODEL PEMBELAJARAN DISCOVERY LEARNING DENGAN PEMBERIAN ICE BREAKING TERHADAP MOTIVASI DAN PRESTASI BELAJAR SISWA DI SMK NEGERI 1 WARUNGGUNUNG Nurrohmah, Ai; Satibi, Ahmad; Cahyadi, Ferry
Jurnal Pendidikan Perikanan Kelautan (Journal of Fisheries and Maritime Studies) Vol 3, No 2 (2023): Desember 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jppk.v3i2.90802

Abstract

This study examines the effect of the discovery learning model combined with ice breaking activities on students’ motivation and learning achievement at SMK Negeri 1 Warunggunung. The research was motivated by the low motivation and academic performance of students due to teacher-centered learning, which tends to make students passive. A quantitative approach with a quasi-experimental design was employed. The sample consisted of two classes of Grade X Freshwater Fisheries Agribusiness students, with X APAT 1 as the control group and X APAT 2 as the experimental group. Data were collected through tests (pretest-posttest) and non-tests such as questionnaires, observations, and documentation. Findings revealed that the experimental class achieved a motivation score of 82%, higher than the control class (75.5%). Moreover, the average posttest score of the experimental group (72.65) exceeded that of the control group (46.07). Statistical analysis confirmed a significant influence with a significance value of 0.002. Thus, discovery learning with ice breaking is proven to be effective in enhancing both students’ learning motivation and achievement.
Co-Authors Nurrohmah, Ai Samosir, Kristin Jesika Satibi, Ahmad Simanjuntak, Tri Handayani Zega, Hatta Adisaro