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Oktaviola, Jesica Anastasia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect Of Peer Group And Hedonistic Lifestyle Purchase Decisions On Iphone In Jepara City Using Behavioral Intention As A Mediating Variable Oktaviola, Jesica Anastasia; Roosdhani, Mohamad Rifqy
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2152

Abstract

The purpose of this research is to ascertain the effect of peer groups and hedonistic lifestyle on iPhone purchases in Jepara City, with The role of behavioral intention in mediating variable. The research employs a quantitative approach using. Data analysis methods for examining the correlations between variables include partial least squares (PLS). The study's population include all iPhone users in Jepara City aged 15–40 years. Data were gathered via an online survey that used Google Forms, resulting in 210 respondents selected using the Rao Purba formula. The research instrument utilized a 1–10 Likert scale. The findings show that peer groups and hedonistic lifestyle have a significant and positive effect on purchase decisions as well as behavioral intentions. Additionally, it has been demonstrated that behavioral intention mediates the effect of peer groups and hedonistic lifestyle on iPhone purchase decisions.
Co-Authors Mohamad Rifqy Roosdhani