Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JER
Nida, Naily Mey Sofiyyun
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Peer Groups and Fear of Missing Out (FOMO) on Skincare Purchasing Decisions Among Generation Alpha, with Product Reviews as a Mediating Variable Nida, Naily Mey Sofiyyun; Roosdhani, Mohamad Rifqy
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2162

Abstract

This study aims to determine the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation in Jepara, with Product Reviews as a mediating variable. This study uses a quantitative approach with Partial Least Square (PLS) data analysis techniques to test the relationship between variables. The population in this study consisted of skincare users in Jepara aged 9-14 years. Data were collected through an online questionnaire using Google Forms, resulting in 170 respondents selected using the Ferdinand formula. The research instrument used a Likert scale ranging from 1 to 10. The results showed that peer groups and Fomo have a positive and significant influence on Product Reviews and purchasing decisions. Furthermore, Product Reviews were proven to mediate the influence of peer groups and Fomo on Skincare purchasing decisions among the Alpha generation.
Co-Authors Mohamad Rifqy Roosdhani