Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pendekar Nusantara
Lestari Siregar , Dian
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PELATIHAN KEWIRAUSAHAAN DAN DIGITAL MARKETING BAGI IBU RUMAH TANGGA, DENGAN MITRA IBU RUMAH TANGGA DI PERUMAHAN CIPTA ASRI KOTA BATAM Lestari Siregar , Dian; Raymond, Raymond
Jurnal Pendekar Nusantara Vol. 3 No. 2 (2026): FEBRUARI 2026
Publisher : LPPM-Universitas Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37776/pend.v3i2.2125

Abstract

This community service program aims to enhance the entrepreneurial capacity and digital literacy of housewives through entrepreneurship and digital marketing training in Cipta Asri Housing Area, Batam City. The main problems faced by the participants include limited skills in managing home-based businesses and low utilization of digital media for product marketing. The program employed a participatory and applicative approach consisting of needs identification, entrepreneurship training, digital marketing training, and evaluation. The activity was conducted on November 27, 2025. Program effectiveness was evaluated using pre-test and post-test assessments to measure participants’ knowledge improvement. The results indicate a notable increase in participants’ understanding of basic entrepreneurship concepts, simple business planning, financial management for home-based enterprises, and the use of social media as a marketing tool. Therefore, this program proved effective in improving the economic independence of housewives and has the potential to support sustainable household and local economic development.
Co-Authors Raymond Raymond