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p-Index From 2021 - 2026
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All Journal Cakrawala : Management Science Journal
Ramadhan, Ahmad Ikhsan
Unknown Affiliation
Economics, Econometrics & Finance

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Competitive Advantage and Competitive Strategy in Nina Donut Business Geovany, Arya; Ramadhan, Ahmad Ikhsan; Rahman, Ahmad Vajri
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala: Management Science Journal - January
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/16appq29

Abstract

Competitive advantage plays a crucial role in determining business sustainability, particularly for micro, small, and medium enterprises in the culinary sector. This study aims to analyze the competitive environment, internal strengths and weaknesses, and competitive strategies implemented by Nina Donat to achieve sustainable competitive advantage. This research uses a qualitative descriptive approach through direct observation and literature review. The findings show that product quality consistency, affordable pricing, and close customer relationships are key strengths of Nina Donat. However, limited promotion and production capacity remain challenges. The competitive strategies applied include product differentiation, competitive pricing, service orientation, and simple promotional activities. These strategies contribute to strengthening Nina Donat’s position in the local market. The study confirms that integrated management of product quality, pricing, service, innovation, and consistency is essential to achieve long-term competitive advantage.
Co-Authors Geovany, Arya Rahman, Ahmad Vajri