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All Journal Equator Journal of Management and Entrepreneurship Journal Of Science Education And Management Business
Rahman, Ahmad Vajri
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Analisis Swot Sebagai Landasan Dalam Menentukan Strategi Pemasaran Oleh Two Mart Swalayan Rahman, Ahmad Vajri; nofritar, nofritar
Journal of Science Education and Management Business Vol. 1 No. 1 (2022): Journal of Science Education and Management Business
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v1i1.50

Abstract

This research was conducted at Two Mart Swalayan which is a business engaged in the retail sector in the city of Padang, the background underlying this research is the unstable sales problem experienced by Two Mart Swalayan in the last 2 years which tends to fall slightly in the middle. in the last year, so an analysis is needed to identify the causes of the problem and the right marketing strategy is needed to overcome it. The method used is a SWOT analysis with IFAS and EFAS matrices and a cartesian diagram of SWOT analysis.The results showed that the position of Two Mart Swalayan is in quadrant II because it has the highest strategy score SO = 5.361, followed by other strategy scores SO = 4.973, WT = 3.302 and WO = 2.914. In this condition, the suitable marketing strategy to use is ST (Strength - Threats), which is a diversification strategy, where this diversification strategy is a way to manage risks by minimizing potential hazards by exploiting existing opportunities. Diversification strategies that can be used are such as horizontal diversification, namely adding non-existing products and providing new services with the use of technology so as to make customers more interested in shopping at Two Mart Swalayan
The Role of Emotional Intelligence in Financial Competence Rahman, Ahmad Vajri; Khairi, Awalul; Dika, Riri Putri
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 2 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i2.70863

Abstract

This research investigates the intricate relationship between emotional intelligence, financial education, financial behavior, and financial competence among employees at PT. PPI Cabang Padang. Using path analysis, the study examines both direct and indirect effects of emotional intelligence and financial education on financial competence through financial behavior. The findings reveal significant direct effects of emotional intelligence and financial education on financial competence, highlighting their crucial roles in shaping individuals' financial capabilities. Additionally, the analysis uncovers significant indirect effects of emotional intelligence and financial education on financial competence through their influence on financial behavior. Metodologi penelitian menggunakan desain kuantitatif dengan menggunakan random sampling untuk memilih sampel sebanyak 70 karyawan PT. PPI Cabang Padang. These results underscore the importance of fostering emotional intelligence skills and providing comprehensive financial education within the organization to promote positive financial behaviors and enhance overall financial competence among employees. By integrating targeted interventions and education initiatives, PT. PPI Cabang Padang can empower its workforce to make informed financial decisions, ultimately leading to greater financial stability and success for both individuals and the organization.
Personalization vs. Privacy: Balancing Customer Data Use with Ethical Marketing Practices Rahman, Ahmad Vajri; Dika, Riri Putri; Khairi, Awalul
Equator Journal of Management and Entrepreneurship (EJME) Vol 12, No 4 (2024): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v12i4.82521

Abstract

This study explores the balance between personalization and privacy in ethical marketing practices, examining how companies can effectively use customer data for personalized marketing without violating privacy rights. As personalization has become a crucial element in enhancing customer experiences, privacy concerns have escalated, driven by the increasing volume of data breaches and stricter privacy regulations such as GDPR and CCPA. Through a qualitative approach, the research gathers insights from key stakeholders, including customers, companies, and regulators, using in-depth interviews and focus group discussions. The findings reveal that while customers value personalization, they are highly concerned about data privacy, emphasizing the need for transparent consent-driven practices. Companies face challenges navigating complex data privacy regulations, but those prioritizing ethical data use, such as Apple with its privacy-centric strategies, are more successful in maintaining customer trust. This study highlights the importance of integrating technologies like data anonymization, encryption, and blockchain to protect customer privacy while enabling effective personalization. However, limitations such as the sample size and scope of the study suggest that further research is needed to explore the long-term effects of privacy regulations on marketing innovation and to offer sector-specific solutions for balancing personalization and privacy. This research provides valuable insights for businesses, regulators, and customers in navigating the evolving landscape of data-driven marketing.
Co-Authors Dika, Riri Putri Khairi, Awalul Nofritar, Nofritar