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All Journal Jurnal Multidisiplin Sahombu
Rozi Destian
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Effect of Product Quality and Promotion on Purchase Decisions with Brand Image as an Intervening Variable (Case Study on Tupperware Product Users in Padang City) Windy Kusumahati; Rahmad Taklim; Riko Erlima Putra; Fesaraweny, Fesaraweny; Habibah Muharmi; Rozi Destian
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to examine the influence of product quality and promotion on purchasing decisions with brand image as an intervening variable (a case study of Tupperware product users in Padang City). Data collection methods include surveys and questionnaires, with a sample of 100 respondents. The analysis method used is path analysis using SPSS. The research results show that product quality and promotion have a positive and significant effect on brand image. Product quality, promotion, and brand image have a positive and significant effect on purchasing decisions. Brand image mediates the relationship between product quality and purchasing decisions. Brand image mediates the relationship between promotion and purchasing decisions. The contribution of the independent variables Product Quality and Promotion to the dependent variable Brand Image is 49.9%. The remaining 51.1% is influenced by other variables outside this study. The contribution of the independent variables Product Quality, Promotion, and Brand Image to the dependent variable Purchase Decision is 24.0%. The remaining 74.4% is influenced by other variables outside this study.
The Effect of Working Capital Turnover and Liquidity on Profitability, with Leverage as an Intervening Variable. (A Study of Manufacturing Companies Listed on the Indonesia Stock Exchange in 2021-2023) Rozi Destian; Fesaraweny, Fesaraweny; Windy Kusumahati; Habibah Muharmi
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This research is motivated by the importance of manufacturing companies' ability to manage working capital and liquidity to increase profitability amidst increasingly fierce industrial competition, as well as the role of leverage as a funding mechanism that can strengthen or weaken financial performance. The purpose of this study is to analyze the effect of working capital turnover and liquidity on profitability, with leverage as an intervening variable, in manufacturing companies listed on the Indonesia Stock Exchange during the 2021–2023 period. This study uses a quantitative approach with secondary data analysis methods obtained from the companies' annual financial reports. The research sample was determined using a purposive sampling technique based on certain criteria. Data were analyzed using the Partial Least Squares (PLS) method to test the direct and indirect effects between variables. The results show that profitability has a positive effect on company financial performance, while liquidity tends to have a negative effect on profitability. Working capital turnover plays a crucial role in supporting company operational efficiency and contributing to increased profits. These findings indicate that optimal working capital and liquidity management are essential for companies to improve their financial performance sustainably. This research is expected to be a consideration for company management and investors in making financial decisions. The conclusion of this study shows that effective working capital and liquidity management, accompanied by an optimal leverage structure, can increase the profitability of manufacturing companies in a sustainable manner.
Analysis of the Effectiveness of Marketing Strategies at Private Universities in Padang City Habibah Muharmi; Rozi Destian; Windy Kusumahati; Fesaraweny, Fesaraweny; Riko Erlima Putra
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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This study aims to analyze the effectiveness of a service marketing mix-based marketing strategy (7P Marketing Mix) on prospective students' decision-making at private universities in Padang City. The independent variables (X) consist of product, price, place, promotion, people, process , and physical evidence , while the dependent variable (Y) is decision-making. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who were students at several private universities in Padang City. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of each X variable on Y. The results showed that simultaneously, the seven dimensions of the marketing mix had a significant effect on decision-making. Partially, the promotion and physical evidence variables had the most dominant influence. These findings provide strategic implications for private universities to focus on improving the quality of promotions and physical evidence to strengthen the appeal and trust of prospective students.
Determinants of Turnover Intention: The Role of Organizational Commitment, Job Satisfaction, and Job Stress at PT JNE Padang Fesaraweny, Fesaraweny; Rozi Destian; Habibah Muharmi; Windy Kususmahati
Jurnal Multidisiplin Sahombu Vol. 6 No. 02 (2026): Jurnal Multidisiplin Sahombu, 2026
Publisher : Sean Institute

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Turnover intention is one of the human resource problems that are often faced by service companies, especially in the logistics industry which has a high level of work demands. This study aims to analyze the influence of organizational commitment, job satisfaction, and work stress on the turnover intention of PT JNE Padang employees. This study uses a quantitative approach with a survey method. Data was obtained through the distribution of questionnaires to 130 employees as research respondents. The data analysis technique used was multiple linear regression analysis with the help of SPSS software. The results of the study showed that partially organizational commitment had a negative and significant effect on turnover intention, while work stress had a positive and significant effect on turnover intention. Meanwhile, job satisfaction does not have a significant effect on turnover intention. Simultaneously, organizational commitment, job satisfaction, and work stress have a significant effect on the turnover intention of PT JNE Padang employees. These findings indicate that increasing organizational commitment and effective work stress management are important factors in reducing employee turnover intention. This research is expected to be a consideration for company management in formulating sustainable human resource management policies.
Co-Authors Fesaraweny, Fesaraweny Habibah Muharmi Rahmad Taklim Riko Erlima Putra Windy Kusumahati Windy Kususmahati