Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal juremi: jurnal riset ekonomi
Septiani Putri Pratama Murni
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH EMPLOYER BRANDING, REPUTASI PERUSAHAAN, DAN E-RECRUITMENT TERHADAP MINAT GENERASI Z DALAM MELAMAR PEKERJAAN (STUDI PADA PT KERETA API INDONESIA) Septiani Putri Pratama Murni; Sri Ekanti Sabardini
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of employer branding, corporate reputation, and e-recruitment on Generation Z's interest in applying for jobs, with a case study at PT Kereta Api Indonesia (PT KAI). The study employed a quantitative survey method by distributing questionnaires to 112 respondents from Generation Z residing in Yogyakarta and interested in PT KAI. Multiple linear regression analysis results indicate that employer branding, corporate reputation, and e-recruitment variables have a positive and significant effect on job application interest, both partially and simultaneously. The Adjusted R Square value of 0.528 indicates that these three independent variables explain 52.8% of the variation in job application interest, while the remainder is affected by other factors not examined in this research. The findings highlight the importance of effective employer branding strategies, a strong corporate reputation, and an optimized e- recruitment system for organizations wishing to attract Generation Z job applicants. This study can serve as a reference for companies to design suitable recruitment approaches for the increasingly selective and digital-oriented young generation.
Co-Authors Sri Ekanti Sabardini