Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Nur Lailiyah, Azza
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
IMPLEMENTASI PENDAMPINGAN BRANDING BERBASIS MEDIA PROMOSI CETAK UNTUK PENGUATAN IDENTITAS USAHA UMKM BTPN SYARIAH DI MMS SEMAMPIR 2 SURABAYA Nur Lailiyah, Azza; Kurniasari, Irma
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2010

Abstract

A business identity strengthening mentoring program for BTPN Syariah customers at MMS Semampir 2 Surabaya was implemented to improve the branding capacity and competitiveness of MSMEs. This activity involved university students as facilitators who provided structured training on developing business identities, including name selection and banner design. The mentoring was conducted weekly for four months through assessments, material delivery, practice, and evaluation. The implementation results showed a significant increase in customer understanding and skills in building a visual business identity. Customers were able to produce informative and professional banners that reflect the character of the business, thereby increasing visibility and image in the eyes of consumers. The banner installation also resulted in an increase in the number of customers and awareness of the importance of branding in business development. Overall, this program contributes to the empowerment of MSMEs through the strengthening of sustainable and more competitive brand identities.
Co-Authors Kurniasari, Irma